Archive for September 4th, 2010

How to Liven Your Clothing Display Using A Male Mannequin

Posted by on Saturday, 4 September, 2010

Liven the atmosphere of your trade show display with the use of sexy male mannequins to showcase all your men’s fashionable clothing, headgear or jewelry products. The use of mannequins for sales and marketing has been tried and proven as a successful way of increasing product sales. From promoting a new line of men’s sportswear to the display of quality three-piece suits or tuxedos to showcasing comfortable and stylish casual wear, using a male mannequin will greatly enhance your chances of attracting more potential customers and achieving the results you desire.

The retail industry is one of the most competitive industries today. This requires businesses to come up with creative and artistic ideas to attract clientele. The use of mannequins is one method more retailers are employing to get people’s interest in their products with very satisfying results. Displaying men’s clothing on male mannequins provides consumers with the visual attraction they need to draw their interest and attention to the favored product.

Employing the use of a male mannequin torso, for example, to artistically showcase an elegant three piece suit as the perfect wedding attire for a groom to be will much more effectively catch the attention of men and women alike than a mere picture or poster of the same. Highlighting men’s summer shirts or sports jackets or trousers on a male mannequin where shoppers can see and feel the product on display in a three dimensional full color presentation is more likely to close that sale. Mannequins provide this advantage. The more appealing your visual display, the greater chances you have of attracting the crowds and increasing your sales.

Mannequins have a long and colorful history dating back to the times of the pharaohs in Egypt. But their widespread use has peaked in modern times of today. Male mannequins are widely used not just for contemporary clothing displays in retail stores and trade shows but are essential accessories for fashion designers, seamstresses and tailors and have even been used as models for research groups. They are constructed to resemble the male body as closely as possible in height and body structure to include handsome facial features, muscular chests and strong torso and legs.

The most common position of a mannequin is standing; however, they are also available in other poses such as sitting, walking, running or even yoga stances. Facial features can also vary to reflect the type of clothing displayed, setting the proper ambiance surrounding the model. Being able to entice customers with the proper mannequin model will affect their reaction to your products, so choice of mannequin can make a difference in your display.

Male mannequins can be purchased in full body mode or as a torso without a head, or by separate sections of the body to emphasize the clothing displayed. If the clothing you want to accentuate are trousers or sports shorts, belt and shoes, you may opt for a male torso mannequin from the waist down in a sitting or standing pose. If you are interested in displaying head gear such as a toupee or line of hats or male jewelry, you might select only the male mannequin head and set it upon a high stand where all can easily see to display your wares.

In retail stores you will often find mannequins artistically displaying their wares in the store window to grab the attention of those passing by. Such displays are the best way to lure customers into the store for further perusal of what you have to offer so it pays to put your best foot forward in both the type of mannequin you use and the manner of display.

Using mannequins properly can really make an impact on the popularity of your products. That is why in addition to a storefront window, mannequins will often be scattered throughout a department store displaying many different types of clothing at the same time. The use of mannequins in conjunction with other ambiance shaping elements of the shop environment – music, lights, clothing racks alignment and organization, sales personnel – will determine your success in making sales.

Having a well organized men’s department, for example, and directing people’s attention to the variety of clothing you have to offer by having a display mannequin showcasing the different types of clothing, i.e. sportswear, formal wear, casual shirts and jeans, etc. will make it easier for customers to find what they are looking for as well as make their decisions. Most people respond much better to attractive visual presentations so it is to your advantage to have your male mannequins work in your favor doing what they do best.

You will be able to find male mannequins for sale through online retailers where there is a wide selection of styles to choose from. Some of the different types include an ethnic male mannequin, sports mannequin, sexy mannequin, flexible mannequin and many more to suit every possible need.


How to Effectively Use Female Mannequin Models for Display

Posted by on Saturday, 4 September, 2010

Mannequins have been used for clothing sales and marketing purposes with very satisfactory results. Both male and female mannequins are available in a variety of styles and designs to fit the market need. A female mannequin may be used in a department store or trade show to elegantly display women’s clothing, wigs, hats or jewelry to attract potential customers’ attention, enabling them to visualize how these products will look when worn. The more attractive the display is, then the more attractive the sales are, which is the purpose of the marketing strategy.

Using mannequins to display retail products has proven to be a very effective method of increasing sales and production. Any line of female clothing can be displayed on a mannequin from sportswear to lingerie, casual wear to formal evening attire. A female mannequin torso offers women consumers a clear visual picture of how the clothing will appear which greatly enhances their chances of purchasing the product.

Most women have a difficult time imagining what a clothing style or design will look like on them just by viewing a picture in a catalog or magazine. Viewing the same item on a mannequin offers greater clarity and sparks the initial interest to take the next step of trying the clothing on for themselves, which may lead to the eventual sale. First reactions and impressions are very important in the marketing industry and when it comes to clothing display, mannequins have the ability of catching people’s attention instantly when done artistically and resourcefully.

Many different businesses utilize mannequins in addition to retail shops and boutiques; these could include dress designers, tailor or seamstress shops, museums, TV film shoots, trade shows and conventions. Anywhere clothing displays need to be made mannequins can be effectively employed. For easy mobility and use, inflatable mannequin models are available with lightweight features for easier setup and transport.

The construction of mannequins is done with the intent of resembling the human body features as closely as possible for lifelike appearance to include color of hair and skin tone. They may consist of the entire body or feature only specific parts of the body such as a female mannequin head or the lower part of the body from the waist through the legs and feet. Female heads are more visually found in retail shops displaying jewelry or headgear such as wigs or hats. Lingerie shops may prefer a female torso mannequin only, without the head, so that full focus is given to the specific piece of clothing displayed on the body.

Mannequin model types include male and female adult and children full body structures as well as torso only structures, head only models or a combination of body parts according to what is required for the display. The use of mannequins as opposed to hiring fulltime male or female models to showcase clothing is obviously the more cost effective alternative in addition to offering longer lasting advertising time.

Usually the features of the mannequin will coincide with its respective human counterpart in the most favorable light possible. Male mannequins, for example, will usually be taller than women mannequins, more muscular in design with handsome facial features. They are available in a variety of positions such as sitting or lying down, though the most common position is that of standing. Female mannequins usually display attractive facial features, a sexy buxomly chest, slender body and long slender legs. These, too, are available in different postures to match their respective display with the option of rearranging the hands or legs in varied positions for greater enhancement of display.

When it comes to displaying only headgear or jewelry, female head mannequins are preferred over the entire body as they pinpoint the exact area of display. The head models come in different sizes and with diverse facial expressions or non-faced in nature, depending on how the product will be displayed more attractively. Choice of mannequin model is more effective when geared to enhance the products being displayed and not detract from it. With the large selection of different types of mannequins on the market today there should be no problem finding one to suit any occasion and event.

Manufacturers of mannequins strive to provide high quality products to meet consumer demand and need. Models with or without facial features are available in black, white or brown color tones in full bodied style as well as custom made pregnancy female mannequin models to display pregnancy clothes in a pleasing manner. The various poses available in addition to the more common standing position include running, sitting and even yoga stances. You can find male or female mannequins for sale in specialty shops that sell this product or from online manufacturers. Prices vary according to style, design, type and individual retailer. At MannequinStore.com you will be able to view a wide selection of different styles and designs of these products at competitive prices.