Purposes
Promotional printed pens serve many purposes. They are an excellent tool for employees to use at their desks for writing and to give to customers during business meetings and sales calls. Pens are also one of the most sought after items at trade shows. Since most people carry pens with them, they will also pick them up wherever they see them.

Pens are something that few people will turn down, as pens always seems to be in short supply when they are needed. Pens are also items that are easily lost and frequently stolen. Therefore, a promotional printed pen will provide a wide advertising base as it will reach a large number of people.

Everyone can relate to a situation where they are on the phone and need to write something down. Almost everyone has experienced this, and they have not had a pen handy to write with. Therefore, any pen that they see, they will often pick up in an effort to avoid not having a pen when they need one.
When a business gives a printed promotional pen to a customer, that customer will take the pen back to their home, office or vehicle. While the customer may not think about whose name is printed on the side while they are writing, when they need whatever a particular business provides, the name will be recognizable and remembered. This will provide the business with a reliable client that will return to them repeatedly.

Where to Buy Them
Many companies specialize in printing promotional pens. A simple of searches on the internet for printed promotional pens will yield results with thousands of companies that would be happy to print pens and ship them worldwide. Many of them will even offer discounts if you buy more.

These companies are often screen printers or sign makers. They will offer a variety of promotional items, such as t-shirts, banners, coffee mugs or gifts. Often, if you order several types of items with the same printing on them, they will only charge one design fee for all of the different items. Therefore, buying in bulk may prove to be beneficial if a business intends to offer items at a trade show, job fair or meeting.

Designing Them
Since the purpose of offering free items to customers is to gain or keep their business, it is best to keep a few design tips in mind.
• The single most important piece of information is the business name. It should be the biggest lettering on the item, and easy to read.
• The second most important piece of information is how to contact the business. If there is a toll free phone number, this is the phone number that should be on the item, and it should also be bold and easy to read.
• While slogans may be catchy, unless they contain the name of the business, they are not important. They take up valuable space, but provide little information to the customer.
• Depending on the space available, a short bulleted list of services provided may be a prudent choice. This will tell customers what type of business is being promoted and why they may want to contact the business.
• Color choice can be more important than it sounds. If a business uses specific colors in their logo, having pens in those colors may be a better and more cost effective choice than printing a logo onto the pen that may become distorted on a cylindrical surface.
• Likewise, choosing a print color that will stand out against the color of the pen is always preferable since it allows the information to be read easily.
How Long Will it Take?

Having items printed with custom information can take time. It is best to allow four to eight weeks, minimum, for delivery of these items. Some companies will expedite an order for an additional fee. In order to avoid the extra fees, it is best to plan ahead. If promotional items are used on a regular basis, it is best to order replacements early to be sure that the items are always in stock and new items will arrive before the old ones run out.
Summary

While promotional printed pens and other promotional items may seem like a lot of work, they are excellent marketing tools. Not only do they make a business more memorable, they reach far more potential customers than regular advertising. If a business plans ahead and looks for the most economical choices, promotional sales items can increase a business’s client base significantly for a minimal price.

Tools of the Trade

The tools required to make customized wood signs vary according to the type of sign being manufactured. Wood signs can range from a painted sheet of plywood to a three dimensional routered sign. Different types of signs require the use of different tools. Some signs may incorporate many different tools to achieve the desired appearance.

For painted signs, the required tools may be as simple as paints and brushes. Saws may be required to alter the size of the sign, and polyurethane or another weatherproofing agent may be needed if the sign is going to be displayed outdoors. Painted signs can be some of the simplest signs to create, if the sign does not require any texture or carving. Painted signs can also be some of the most intricate and detailed signs.

For textured or carved signs, tools that are more technical will be required. For small signs with little detail, hand tools or a small hand router would be appropriate. However, for larger signs or signs with more intricate detail, a computerized router may be the best choice.

Computerized routers come in a multitude of shapes and sizes. They also come up with different levels of programmability. The most basic computerized routers may only be able to produce simple lettering and basic shapes and details, while the top-of-the-line routers will be completely programmable to produce three-dimensional signage with a variety of fonts, textures and graphics. Top-of-the line routers will require specialized software to produce electronic files that will tell the router how to cut and route the sign.

A custom wood sign, fresh off the router will require sanding to smooth out any rough edges before the sign can be painted or stained. Once the sign has been sanded, it will be ready to be painted, stained or otherwise treated. Some treatments may require special tools like word burning tools or special chemicals.

Types of Custom Made Wood Signs

There are many types of custom-made wood signs. From architectural signs to simple painted signs, using wood as a substrate allows for more flexibility in signage that is not cost effective in other materials.

Architectural signs are three-dimensional carved pieces of wood. They can be anything from a 2-inch thick panel of wood with a carved face to massive custom wood signs, carved into custom shapes. They can be painted, veneered, stained or burned to create the desired appearance. Architectural signs are usually cut with large computerized routers.

Billboards are another type of wood sign. They are basically, thin sheets of wood with a sign applied to them or painted onto them. With today’s technology, wooden billboards are becoming outdated as electronic billboards take their place.

Plaques are custom carved wood signs that are usually carved by hand or by smaller routers. These are often sold as novelties such as yard signs or signs for a child’s forts. Many businesses will present employees with small plaques for receiving certain honors or upon retirement. Plaques may be as simple or elaborate as desired, and may be gold or silver-leafed for decoration.

Simple painted signs are usually a piece of wood that has been hand-painted or screen-printed. These signs are not three-dimensional and are usually limited in color and size. Four foot by eight foot is usually as large as they get.

Benefits of Wood Signs

Using wood as a substrate for signs has many benefits. Wood is a renewable resource, biodegradable and weatherproof. Wood is sturdy and durable. It is cost-effective without looking cheap, and is incredibly versatile. Wood can be used to meet the needs for almost any sign.

Wood is one hundred percent natural. More can be grown to replace wood that is used and, if left untreated will eventually disintegrate back into the Earth as soil. Wood can also be treated with various chemicals to acquire varying degrees of weatherproofing. Wood can stand up to almost anything Mother Nature can do. Not only can it stand up to weather, it can be attached to many different types of structures and, in some cases, can even be freestanding.

With the invention of routers and specialty paints and treatments, wood has become incredibly versatile. It can be carved into any shape, made any size, and treated to look like anything. Stained wood has can have a classic, old-world look or a rustic, outdoors look. Painted wood can look modern or antique. With the specialty paints and treatments, wood can even look like metal.

Because of its versatility and renew-ability, wood is cost-effective. While not necessarily inexpensive, wood is not overly expensive, and different types of wood have different costs. Pine and other soft woods are usually inexpensive, while oak, mahogany and cherry tend to be more expensive. Hard woods like oak also tend to have more durability.

Summary

Custom wood signs can be very lucrative. They are cost-effective, durable and versatile. Thanks to technology and nature, wood is an ideal substrate for any signage.

Corner TV Stands:

There are many corner TV stands on the market. These items come in different sizes and styles; prices vary depending on which particular brand name, style and model you buy. It is important to note the size of your TV before purchasing such a stand; you would not want the stand to be either too small or excessively big for the TV.

Be sure the color and style of stand you choose matches well with the existing living room decor. Also, consider whether you want the TV corner stand to have shelving space or cupboard space, or whether you do not mind having a simpler model without either of these amenities.

If you want a shorter TV stand, then you can find these for sale for around $50 at Wal-Mart’s online retail site. This particular stand can hold up to a 42″ TV and it has a little shelf space underneath, but not much. If you have a smaller TV and want room to store your CD’s, then the corner stand selling at Amazon for around $50 is a very good buy. This particular stand has three audio racks and can store up to 40 CD’s. However, it cannot be used for a TV larger than 30″.

There are also some very good looking stands of this nature that cost $90 to $100; these can be bought at either Wal-Mart or Target. These stands are a darker brown, have two cupboards and adjustable shelves. The stand for sale at Wal-Mart can hold up to a 37″ TV while the one selling at Target can hold up to a 35″ TV. It is important to note that the model for sale at Target is currently only available via Target’s online retail site, www.target.com.

Corner Plant Stands:

Corner stands for plants come in different sizes and styles. Some are made from wood; others are made from metal with glass shelves, while others are made completely from metal. Often the metallic ones are more affordable and one advantage to these is that you do not have to worry about water from the plants damaging the shelves.

If you intend to set up the corner stand on the patio, it is important to buy one that is suitable for this purpose. Not all plant stands are made to be set up outdoors; whether the stand can or cannot be used outdoors should be noted on the box. A wood or metal outdoor plant stand should be treated so that it will not be ruined in rainy weather.

If you want a small to medium sized item of this nature, then the Black Metal Folding Plant Stand selling at Amazom.com is a very good option. This particular stand is made entirely from metal, is very decorative in style and only costs $30. Lowe’s sells the “Garden Treasures 54″ Corner Shelf Plant Stand” for around the same price; is it also quite nice looking and is slightly taller than the above-mentioned model.

If you have the budget for it, then the Jewels of Java Plant Stand Corner Unit is a good option. This particular plant stand can be used either indoors or outdoors and it is quite large, so you will have room to put a number of plants on display. The 4-tiered Iron Scroll Corner Rack Plant Stand currently selling on eBay is very beautiful; it would look great on the patio or in the living room, especially if you have an iron scroll-work front door. This item, however, is a bit pricey and costs nearly $300 to purchase.

The style and design of the corner stand you choose will depend on your personal taste and preference. However, you will probably want to match your choice to the rest of your home’s decor to complement the existing furniture and accessories. If you have a more modern home decor, choosing a corner stand to match will enhance that design. On the other hand, if your present decor is more traditional in style, having a stand that will blend in well with this style will complete your arrangement. Color scheme is also a factor to consider in order to create the attractive overall environment you desire. Purchasing the appropriate corner stand can serve both functional and aesthetic purposes in your interior design and with a bit of research into the various options available to you, you can accomplish this goal.

Roll up banner stands are used to display printed retractable banners made of synthetic material. While some companies choose to use electronic screens and monitors as their visual display, others go the affordable and convenient route with retractable banners in numbers. Because these banners can come in a variety of sizes, and can be personalized with company logos, slogans, contact information and pictures, they have been a popular choice by many budget-conscious planning departments. Combined with the fact that these cheap roll up stands are easily portable and can be stored in small areas during periods of no use, the roll up stand has been a preferred choice since the onset of trade show exhibitions.

There are many banner stands on the market today, offered by various manufacturers and distributors who specializing in selling quality trade show exhibition accessories and equipment. The most convenient sales resource for planners to find the lowest priced roll up banner stand is the World Wide Web. With distributors all over the globe, corporations have never been able to find better prices than that of an online retailer. No mater which resource you purchase your roll up stands from be sure to review consumer feedback and the history of the company to ensure you buy nothing but the best in quality.

One leader in offering quality retractable stands online is Better Banner Stands. With one of the best guarantees in the industry, BBS has attracted thousands of loyal customers and counting. Perhaps one of the most affordable stands on the market today, both the retractable unit and padded carrying case retail for as little as $198. The stand itself is constructed of a lightweight aluminum material that is long lasting and durable. With an intelligent design, the BBS stand does not have non-fold able items that can become clutter and often break in storage. Rolled up and put away, this stand only weighs 8 pounds and measures 3.5-inches by 34-inches, making it perfect for events that are few and far between.

The Better Banner Stands roll up banner stand is also extremely easy to set up, and is the perfect solution to easy signage. Avoid being restricted to displaying visuals on walls and electric screens by utilizing this smart alternative that can be stood anywhere within the warehouse or booth. Aside from the obvious setup benefits of a roll up stand, the cost benefits strongly outweigh other difficult and inconvenient setup equipment for trade show events.

BBS also offers printing services in which they can personally print any design the customer prefers up to six colors. They use durable synthetic polyester that can handle wear and tear and weather elements without curling and appearing stiff. If you have previously purchased banners, you will certainly appreciate the fact that these specific banners will not peel apart with lamination showing through. These banners are also far less likely to crease or fade while stored in any type of environment, whether it be exposed to the sun, heat or cold while still holding its shape.

If you would prefer Better Banner Stands to print new banners for your new roll up stand, you can have the company design the banner for you, or offer your own design. BBS also has specialists that are willing to offer customers a free consultation with both design and marketing specialists to give you the most bang for your buck in visual design and consumer interest. This means not only does BBS offer very reasonable pricing, quality products and service; they also have your best interest in mind.

Trade shows are designed to allow companies to spread their name to potential customers all around the globe. Make your booth memorable with a quality roll up stand and vibrant banners that will be recognized by many and talked about far beyond the day in question. Plan your trade show booth wisely, and do not invest more money in the booth than you expect to profit from a growing book of business. Promotion is the key to any successful business, promote wisely and profit.

– If you are buying an outdoor commercial sign, then make sure it can handle inclement weather. It is vitally important that your sign does not fall apart in snow or heavy rain, as a broken sign will put off potential customers.

– Make sure to get a sign that goes with your business and the style of decor you want your shop or restaurant to have. If your place is meant to be more elegant and upper class, then get a formal or elegant style of sign. If your place is more casual in nature, then a casual sign is better. The latter is often more affordable, but that also depends on where you buy the sign and the exact kind of sign you buy.

– If your place attracts a large nighttime clientele, then buying a neon sign may be a good idea. These bright signs will attract people to your place at night; make sure that the sign is good quality and keep it in working order. There is hardly anything tackier than a neon sign where only half of the sign lights up.

– Besides the sign above your business displaying your company, restaurant, or shop name, there are other commercial signs that can be helpful to have on display. You may want ‘sale’ signs that prominently advertise that certain items are on half price, or a certain percentage off. These fold up signs can be put on the sidewalk so passerby will see and be attracted to your store. If you run an indoor pool, amusement park, or children’s park, you will most likely need to have a few signs with the rules put up so that people can easily see what is or is not allowed on the premises. Many shops and stores also put up signs prohibiting people from bringing in food and drinks, which can be a good idea, as having customers roaming your shop and snacking at the same time is a bit messy. And, of course, pretty much any business has an open/closed sign along with a sign noting the business hours and hotels have (or should have) a sign noting if there is a vacancy or if they are full.

If this is the first time you are setting up a business, then you may find that hiring a commercial sign company is your best bet. A sign company can help you to design a sign that will be catchy for the people whose attention you are trying to attract. They can give you helpful tips on designing your company’s logo, which will often have a prominent place on your sign. They can also give tips on what color or colors are a good choice. Those who work in this department have a lot of experience that you can tap into. While of course it does cost a bit more, you may very well find the extra expense to be worth it.

Besides doing the designing, the company should also be able to create and put up your new sign. Some companies only do designing, however, and you may have to find a separate company to do the creating and set up of your sign. Make sure the company makes signs from the material you want the sign made from; as was mentioned above, signs are made from many different materials and not all sign companies make signs from all materials.

It is almost impossible to say what a sign company would charge as that depends on many different factors – the material your sign is made from, how large or small it is, where your company, shop, or business place is located, where the sign will be placed, and a myriad of factors. You should be prepared to spend hundreds of dollars, though, for something that is well-done and good quality.

Besides having a sign on the top of your building, you may also have the business’ name engraved onto the window. Of course, this would also depend on the nature of the business. Most shops would, generally speaking, prefer to have a good window display that would attract potential customers. However, a business may want to have the name on the window; see what works best for you.

Besides the outdoor sign, you may also want to have the name of your company on the inside. Often a large company will have the company’s name and logo placed above the reception counter; while this is not necessary, it can often look quite elegant, especially if the sign is done correctly. If your business is large, and especially if it is multi-faceted, you would most likely want to have a number of signs up advertising what you do. These signs also help customers to find the right section of your company or store.

Those new to the trade shows or other showcasing venues may think that a simple display that is 3 feet high and made out of poster board will suffice. These business owners may as well set up shop in the trade show parking lot because they will have better luck being noticed there. Trade shows are for professionals in the industry and your trade show display board needs to be built and branded accordingly. If you are new to this form of marketing and have a good product, service or idea, bigger is always better. Of course, the larger and more elaborate the display the higher the cost with some board displays reaching in excess of one thousand dollars. There is a happy medium however in the three-foot economy tabletop display. The three feet is relatively large even when the board is on the ground but setting it on a table will give you more “big” for your money. These models can be purchased online at sites like www.siegeldisplay.com for around 140 bucks. They feature display fabric on either side of the board, three large display areas separated by folds, black or blue fabric, 24 by 36 inch panel sizes, and a convenient carrying case. There is plenty of room for relevant information about your business as well as room for graphics or pictures.

Stepping it up a notch with versatility and a little more functionality in the way of trade show display boards is the large tabletop display board featured on www.displays2go.com. At around 450 bucks, this board offers choice and variety to today’s fast-paced businessperson. This model also stands 36 inches tall however; it is coated in black fabric made to work with Velcro brand fasteners. The fasteners can be attached to items to be hung on the board and then items can be arranged in any way you want. The benefit here is that you can make last minute changes during a show if something does not seem to be working out or you are catering to different audiences throughout a day. Three panels give ample space for company info and logos and buyers can choose from the Velcro brand line of accessories for their board such as brochure and business card holders that can be attached right to the board.

Step it up a notch and have the biggest board at the show. If you are trying to keep up with multinational conglomerates, or you work for one, www.binding.com has excellent display board solutions. The company features a line of 8-foot portable displays that will tower over your competition. There are a couple of ways to use these particular models. They come manufactured as dry erase boards for live demonstrations of figures or facts leaving open spaces to contain company info or graphics. Change your message to appeal to different audiences quickly and easily. These models can also be broken down to for smaller displays for a more involved display. They are ideal for larger companies that need an equally large marketing campaign and for the entrepreneur that has a bonafide good idea, extra marketing cash, and a chance to get noticed using trade show boards. Colors include gray, red, blue, and black and these units retail for a little over 1000 dollars.

It has been said in business that you only have one chance to make a good and lasting impression. The difference between business and real life when it comes to first impressions is that in business, you only have a few seconds to do it in. A few seconds will be more than enough time however with the right display and the right message to convey to potential investors and other industry insiders. Decide what display will be right for you and your business based on the product or service you are offering, the budget you are working with and the venue you are attending.

My home office use to look like a hurricane ran through it then came back for seconds. That is until I stumbled upon a wall cork board on my way in the grocery store. I have been in and out of this store hundreds of times, and for some reason this day I noticed all the little ads hanging up on this cork board on my way in. I definitely needed one of those for the home office. At the time, I had sticky notes all over the place, the walls, the filing cabinet, even the desk lamp.

I went to my local office supply store and I received nothing but disappointment. The only type of boards that they had been small ones, I could easily fill that one with the notes that were stuck to my filing cabinet. I turned to the Internet and struck gold; I had found cork sheets in every size imaginable. I could even cork board the side of my house if I wanted to, although it would not be cost effective – but I think you get the point.

As I began to do my research, I realized that cork boards for walls were growing in popularity. Even better yet they were environmentally friendly, which really struck a cord with me since I have been trying to go green. I dug even deeper and discovered that corkboards came from the bark of cork trees from Portugal and nearby countries. At first glance, that sounded like a negative thing until I read further and discovered that no trees were destroyed during the process.

When trying to install the cork on the wall, most people will attempt to glue the board directly to the wall; this is a huge mistake. Eventually you will want to remove the cork sheets, because either you want to move and take it with you or maybe you decide to redecorate. Whatever the reason the day may come and if it does, and you have glued the board on wall it is virtually impossible to remove it without destroying your wall.

The company that I purchased the cork from recommended that I use pins or thumbtacks. This would make holes in the wall, which would also defeat the goal of not destroying your wall. The best option that I have found thus far is to use a fiberboard backing board for the wall corkboards. In an effort of keeping it all green, this was the best solution. This method also had other advantages such as it would aid with noise protection as well as heat insulation, which is a win-win all the way around.

Either I have experimented with different methods and most caused the cork sheets to destroy the wall or the cork would fall off the wall after a while. After a little trial and error, I have found that contact cement works fine and you can glue it directly to the fiberboard. It is recommended that you coat the back of your board as well as the fiberboard. By doing so you will ensure that, your board is firm and secure. Since the cork sheets are so porous it is recommended that you give is a second coating just to be safe.

When installing the board you should use a roller to firmly press the board to the fiberboard. For best results, you will want to roll from the center outward to the edges to avoid bubbles. You will want to place the fiberboard on the wall in sections. It is challenging to get the correct fit if you attempt to attach the fiberboard to the original wall, and then attempt to place the cork board covering on top. Things will go a lot smoother if you use an electronic stud finder to locate the wall studs. Attach the covering to the studs to minimize the damage to the original wall.

My office is looking a lot better now days, and it is all thanks to the corkboard wall covering. There is however a downside to having the board in my office. The kids often come in and hang everything imaginable on my wall, drawings, I love you daddy, and you name it. My wife has even claimed a section for her honey-do-list. I guess that is not a downside at all.

You are going to be amazed at how fast and easy it is to install your very own cork board wall covering. It is extremely cost effective, and you are doing your part to save the environment. What more can you ask for?

Before choosing the cabinet or cabinets you should plan out exactly what you want the booth to look like. You may only need one oak display cabinet or you may need a few, depending on how large or small the booth is and what items you are offering for sale. Plan where you want the display cabinets, tables, pop up stands, banner stands and brochure stands to be and how large these items should be. You should know exactly what size of display cabinets you are looking for so that you do not get something that is either too large or too small.

Some cabinets are made from solid oak and these are quite beautiful and will showcase your products very nicely, but one thing you should be aware of when it comes to solid oak display cabinets is that they are very heavy. If you are buying one from an online retailer and have to pay for the shipping of it, it will come out fairly expensive. These are not easy to transport to and from the trade show booth and you may find it difficult to move them around if you want to rearrange the booth during the course of the trade show or exhibition. Getting a cabinet that is glass with an oak frame can be a good option but you should still consider that these are quite fragile and you will need to be very careful transporting them to and from the booth.

Another thing to consider is that if you get an oak display cabinet for the booth you will also need to make sure that the other items in the booth match well with it. Having an oak or other nice wooden display table to go with the display cabinet is almost a must, or else the booth will not match and look tacky. Make sure the table and cabinets both have the same color of varnish so that they match; oak furniture can be given all kinds of colors of varnish so just because all the furniture is oak does not mean it will match well with each other.

If you buy these display items, you will need to make sure to store them in a cool dry place when they are not being used. Humidity will ruin wood very quickly as will termites if your storage area has a problem with these pests. Some companies setting up booths prefer to rent the display items they need as opposed to buying them and there are advantages to this method. For one, you do not have to worry about storage and for another; you are free to use different display cabinets at different booths. What is suited for one trade show booth may not be suitable for a future one, especially if your company is offering a different product. If you do decide to rent the display cabinets you need, then be sure to do so as soon as possible so that the item or items you rent are not out of stock or if they are, they can be obtained in time for the trade show.

Renting the displays you need does have its drawbacks. For one, it is a lot cheaper in the long run to buy the display items you need as opposed to having to rent them each time. As was touched on above, you run the risk of the item you want to rent being out of stock or unavailable; not so if you purchase your own trade show display cabinets. While it is an initial investment of money to purchase oak cabinets to display your items, it is money well spent as you can then reuse these year after year to showcase your products.

There are a good many companies that make display cabinets in all colors, shapes and sizes. Working with an online retailer can be to your advantage as often they have better prices than regular retailers and a larger selection as well. It is also a lot easier to find what you want and compare prices than it is to visit a few regular retailers for the same purpose. However, when you shop online it is important to make sure that you can return the item if for any reason it is defective or not what you wanted. Most online companies do allow for returns within 30 days; make sure the company you purchase from allows for this and ensure that you know who is going to cover the shipping.

The first step to a successful trade show is the proper planning. From the budget to the design, everything must be set in place to achieve meaningful goals and meet your potential strategy. Whether you are participating in an annual industry show or a major national trade exhibition the right strategies will enable you to implement powerful marketing initiatives to ultimately expand your book of business and company profits over time.

Choosing the most cost effective and appealing exhibit display booth is the first step to staying within budget. A trade show planner must evaluate the different sizes, designs and configurations of trade show booths on the market today to choose the best design that will attract clientele but still not break the business banking account. Once the proper booth configuration is found, the next choice are the proper presentation boards to communicate whatever it may be that your business dabbles in with the greatest messaging impact.

A planner and designer must effectively utilize several trade show graphics, exhibit accessories and signage to heighten visibility and draws customers in. High-impact portable display boards are an integral part in supporting brand positioning. There are many of these portable boards on the market today will provide the design and functionality your business needs to achieve success at every event. Most of these boards are transferable and can be easily stored when not in use.

Each industry and corporation has their own objectives to reach in participation of an exhibition show. Many services are advertised through trade shows including interior design. Because this an aesthetic service that is offered to clientele, it is very important for interior designers to capture their audience with unique interior design presentation boards. While there is no product to offer a client, they can only rely on the designs they have available to them. The boards will include an array of projects already completed by the designer or company and will have a variety of color schemes including modern and traditional themes. A successful interior design booth will appeal to all types of clients and not just one specific genre.

Like interior design, architectural design is another service that must be properly presented to gather an interest amongst the crowd of other industry leaders. The right choice of architectural presentation board will show off your exhibit with integrated lighting and at times moving parts. Including both graphics and business profiles in your display will make your booth versatile as well as supporting of current marketing messages. An architecture presentation board will show off just a small piece of architectural design skill even throughout the booth with the proper utilization of space and interesting shapes and structures. It is a great way to promote your services by constructing the perfect display board.

There are several pointers for planners to pick and design the perfect presentation display board. First and foremost, presentation products have little to no value among customers if they do not engage potential clientele or incorporate the client in any way. Hands on approaches have been known to be a very successful method in trade show designing. A very smart way to attract clients is finding a board that will support moving parts to attract prospects while passing by. If you attract attention, you are more likely to have interested potential clients that will become profitable prospects in the future.

As any signage, your product should be in visible view from the entire floor of the complex. Making sure that your presentation is in full view and not blocked by competitors signage or even your own employees will guarantee more visitors. Once your visitors are at your mercy, engage them with eye-catching product demonstrations that will pique their interest. A boring booth will not keep the focus of customers for long enough to gather the gist of the product or service your offer.

Overall, every factor of trade show preparation is important. From product orientations to the entire design of the booth, a customer is interested in many different ways. With compelling demonstrations, rewarding incentives and the best presentation board you can assemble within budget you will achieve the goals you have set with next years trade show exhibition.

Ease of Transportation: If you have to travel any distance to get to your trade fair, or if you are paying to have your stands and other items transported to your booth, you will need to keep in mind portability and weight. Naturally, large acrylic brochure stands weigh a lot more than similar sized cardboard brochure stands. Large stands in general can be very bulky items to try to package and transport. It is a good idea, before purchasing your stands, to ensure that they can be assembled and disassembled, as it is much easier to transport them in pieces rather than as one large stand. It is important that they are easy to assemble, however, as you usually do not have a lot of time to put them together. It is also best if they fit together, rather than rely on screws or other small pieces for their assembly.

Location of Stand: You also need to plan carefully regarding where you will be placing your stands. Cardboard stands are great as they are lightweight, but you may not want to place it on the floor in front of your booth for example, as they are also fairly easy to knock over especially if the trade fair is very busy with many people milling around.

You may be better off with an acrylic brochure stand to place outside of your booth or on either side of the entrance to your booth. These are usually a little studier and can take the occasional knock or bump without falling over and scattering your brochures everywhere. If you need a table top brochure display stand, you could use one made from either acrylic or cardboard, as both sit well on a table top, and both are able to hold a fairly good sized array of brochures.

Custom-made Brochure Stand: One thing that many companies who regularly attend trade fairs have discovered is that it is very beneficial to custom design their own brochure stands. There are many reasons for wanting to do this. If you are able to design your own stand, you can design it so that it is easy to pull apart and put together, thus ensuring that it is a portable brochure stand. It will also be much easier and potentially even cheaper to transport as well. A problem that is often faced when transporting lightweight stands disassembled is that the actual costs are often calculated on a dimensional weight basis. The smaller the packaging you transport your stand in, the less the dimensional weight costs will be. Small hidden expenses such as having items shipped at dimensional weight costs can really add to your overall setup costs, and they do add up over time.

Another advantage to designing your own stands is that you can have them made to perfectly fit the items that you will be displaying. Thus, if you have different sized brochures you can have the pockets where the brochures are going to be displayed made to fit the exact brochure. This is very helpful also if you display different sized items, other than brochures.

Custom designing your own brochures stand also enables you to add any features you would like to the display. It generally does cost more to have a custom made stand designed for you, but remember if you are able to have them designed as portable brochure stands that can be neatly packaged and transported in smaller boxes or containers, you will soon save enough on your transportation costs to cover the customization of the stands.

Not only can you custom design the acrylic stands but you can also have your cardboard stands custom designed as well. With these, you can even have your product descriptions or pictures of your products printed directly onto the stands. One thing to be careful about when designing your own cardboard stands is the flat design. In other words, it is important to come up with a design that is very easy and simple to assemble quickly, and that does not require intricate instructions on how to fold and set up. It may be the simplest for you to find a ready-made display and then use that as a prototype for your own custom cardboard display.

Whether you choose a custom-made stand, or you will be purchasing or renting a standard display, it is still important to plan carefully before your trade fair. You will want to make sure you have stands that fit your booth and that are both attractive to look at and functional as far as being able to display your brochures and other items.