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The Connection Between Trade Shows and Utility Shelves

Posted by on Saturday, 5 June, 2010

If your job demands your attendance at trade shows, then you may well have trade show supplies, supplies that you store in your home. If you keep them in a cabinet, then you know how time consuming it can be to pull out all of your stored items, and to sort through them, before going to a trade show. Well, you do not have to bend down and look inside a storage space, such as a cabinet in a laundry or utility room, when you have arranged for installation of a set of smoothly functioning utility shelves.

Now maybe you have a real potpourri of items in your present storage cabinet. Maybe you think that no type of shelving could possibly handle all the crazy things that you need to drag to a trade show. Well, you are wrong. If you invest in customized pull-out shelves, then you can enjoy having ready access to every last one of your stored items. Moreover, you can keep all of them together, in a single location.

Perhaps you hesitate to turn a part of your home over to the strangers in a construction crew. Well, by locating a source of quality pullout shelves, you should be able to see a professional crew at work. Yet, you will not have a very long period of time in which to observe such a crew. That team of true professionals should have your shelves installed within about two hours.

Within a two hour span of time you will put an end to the drudgery associated with searching through all of the odd items that you now have in some crowded storage cabinet. You will manage to do away with the unpleasant task of bending down and sorting out the needed items in your cabinet. You can enjoy knowing that all of those items are safe, and at the same time “at your fingertips,” because they are inside of pull-out shelves.

If you have decided to have such shelving installed in your home, then you should seek out a company that comes with an insurance of quality workmanship. Look for a company that guarantees its shelves for a period of at least five years. Seek out a company that can install shelving with the ability to support up to 100 pounds. Know that when that shelving replaces the shelves already in an existing cabinet, then the new sliding units have an added amount of support.

Now support is important, but anyone who has paid for pullout shelves wants them to roll in and out with ease. Quality units should have all steel brackets and shelf guides. Quality units often have extra wide shelves. The sturdy nature of the sliding hardware eliminates the need for a center post in any cabinet. The elimination of that center post increases the number of varied objects that can fit into the same cabinet.

As for the sturdy quality that is a feature on any quality shelving, that sturdiness comes with a guarantee of durability. Hence, your sliding shelves should work smoothly for a decent amount of time. Furthermore, they should manage to accommodate any item that you might have to store, because they will be customized storage shelves.

Now after you have installed your pullout shelving, you do not need to forget about any remaining storage space within your home. In fact, you should make optimal use of any remaining utility shelves. Maybe you have a utility closet that has shelf space above a bar, the bar where family members hang their everyday coats. Do not make a habit of throwing things onto that high storage space. Put a few wire baskets on those shelves, and store items in those baskets.

Think about having sliding or pullout bins placed in a space under one or more closets. Such bins can hold items such as scarves and mittens. Think too about how you want to handle things like dirty boots. Maybe you could put a large wicker basket next to a closet, and ask family members to put any dirty boots or shoes in that basket.

By following the suggestions in this article, you should soon have a well organized utility room. When you are home with your family, you and they will have little trouble finding what is needed, any time that the family goes on some type of outing. When you must prepare to attend another trade show, your family will not have to watch helplessly while you struggle to find the items that you need.

All of those things will be in a single, easy to reach location. You will be able to examine your entire collection of trade show supplies by pulling out one or two customized shelves. Your family will feel more relaxed, because you have not had to experience the aggravation that used to precede any trip to a trade show.


The Pedestal Stand – What You Should Know

Posted by on Sunday, 30 May, 2010

There are many different kinds of pedestal stands. If your trade show booth happens to be selling flowers then floral pedestal stands will showcase what you have to offer very nicely, giving your booth an organized, professional look. A Plasma or TV pedestal stand will allow a place for you to set up a TV screen to advertise your products better. This can often work a lot better than having the TV set up on the display table, as then you will have more room on the table to display the items you are offering. Some kinds of pedestal cake stands can be quite useful even if you are not selling cake; if you are offering candles, for instance, some of these can be used to create a very nicely decorated table that will be very attractive to potential customers.

The goal of having a trade show booth in the first place is to help people get to know your company better, see what you have to offer, and of course, make some sales. However, it is important to keep in mind that you will quite likely not make a whole lot of sales at the trade show itself. Whether you sell many or few products during the show is not how you should gauge your success. If you have set up a high quality, nice looking booth and have been able to show off your product to a lot of interested customers, the sales that you are after will come over time.

As far as what kind of stand or stands you should use, it depends largely on what products you are offering and what you want the style of the booth to be. This should be decided on as early as possible so that you know what you need to buy early on. It is important to not only have an idea of what the booth should look like but also measure the booth to see how large the pedestal stands need to be. You do not want to get something that is either too large or too small, especially if you are buying the stands from an online retailer.

If you are not quite sure what style or look you want the pedestal stands to have, then it can help to check out a few catalogs to see what styles are on the market. This is not so important with TV stands as it is with stands that will hold your products. TV stands are a lot simpler; you just need to get something that is good quality, easy to set up and take back down again and that looks nice. However, when it comes to stands that will have your products on them, choosing the right ones will take a bit more time and careful attention.

If you are getting more than one stand, make sure that they are the same style and match well with each other. If you get a few different styles and they clash with each other then your booth will not match and look tacky, giving potential customers a bad impression of your company.

You can buy stands from a variety of regular shops or you can buy online from an online retailer. Buying the stands you need online offers a few advantages. For one, many items are cheaper to buy online as long as the company offers free shipping. Many companies do, however, some will only offer free shipping if you live in a particular area, or if your purchase is over a certain amount of money. If you have to pay for the shipping, it may be cheaper to buy the items you need from a regular store, unless the particular stand is not easy to find at a shop near you.

While there are a good number of companies that rent trade show items such as display banners and pop up stands, these usually do not have pedestal stands up for rent. They do have other TV displays to choose from that will compliment your booth quite nicely. These do cost a fair bit of money, however, and if you do not have the budget for something expensive than a simple TV stand should work just fine.

While you should work within your budget as much as possible, however, do not cut corners and use cheap, tacky equipment of any kind for your booth as that will give people a negative impression of your company and product. The booth is the first thing they see and what people get their first impression from; make sure it is up to snuff in every way by using good quality equipment. You do not need to have the most expensive or newest displays but they need to be nice looking and in good condition, something that will highlight your company in a positive light.


Using Vintage Metal Signs at Your Trade Show Booth

Posted by on Saturday, 29 May, 2010

There are so many different kinds of signs that it can be hard to know which one or ones to pick for your trade show booth. There are modern style pop up banners in all shapes and sizes that will compliment any booth quite nicely. There are banners and banner displays that are sleek and stylish and many booths opt to use them to attract customers. However, it is precisely because pop up stands and banner displays are so popular that a vintage metal sign will stand out tremendously and catch people’s attention. Vintage metal signs used to be a lot more common a long time ago but now they are rare and not so often seen. Having one of these set up for your booth will be eye catching and may even attract more people to your booth than a more modern, cutting edge style sign.

Of course, you will have to make sure that the style of vintage metal sign that you are considering will go well with what you have to offer. Keep in mind that if you are offering computer based products or services that having a metal sign will almost invariably clash with your product. It also depends on what you want the overall design and style of the booth to look like. If you set up an older fashioned style of sign then your booth overall should have the same style of design to it or else it will look tacky and mismatched, repelling potential customers.

Planning the look and style of your booth is very important and needs to be given proper time and attention. Start on it as early as possible and do not leave anything to chance, or to the last minute. Decide on what will go where; see how large the booth is so that you know how large or small a sign to have. Also, you can often have more than one sign if the booth is medium sized or larger sized; plan out where to put the signs so that they catch people’s attention but do not block any products you are offering, or get in people’s way.

It is particularly important to plan ahead if your booth is to have a more ‘antique’ look to it. Often the items you need to give it the right look are either hard to find if you want them cheap, or very expensive to buy at an antique shop. Planning early gives you the time to do a bit of shopping around, either on the Internet or by looking at different shops. One good idea is to keep an eye out for older style shops or restaurants that are remodeling or closing down. These places may have just what you need and be willing to sell it to your cheaply or even give it to you to get it off their hands.

You can find vintage metal signs and other items you need at garage sales or flea markets or one Internet sites such as Craigslist and eBay. Often these signs have been sitting in someone’s storage for a long amount of time by the time they are sold and the person selling them does not value them all that much, so you can get them for quite a bargain. If you do not have the time to go shopping around for a metal sign then there are antique shops that sell them and it is a lot simpler to just walk into one, find what you are looking for, pay and walk out, but be aware that it is also a lot more expensive. Interestingly enough, antique shop owners often get the metal signs that they are selling from garage sales and flea markets so it is not like you will get a better quality sign by buying it at the antique shop as opposed to buying it at a cheaper location.

If you are selling something that is particular to another country, such as Thai, Indian, or Chinese merchandise, you may want to consider getting a metal sign from that country and using it to highlight your product. This is particularly eye catching and people will not soon forget your booth even if they do not purchase anything from you right then. It is possible, via the Internet, to buy such items from other countries. You will have to pay for the postage but it is well worth it if you want your booth to truly stand out as unique.

Once you buy a good metal sign, hold on to it even if you only plan to use it for one trade show and not future ones. You never know when these items can come in handy and be just what you need for a booth or exhibition in the future.


Bannerstands – What You Should Know

Posted by on Monday, 17 May, 2010

Bannerstands are a vital part of any trade show or exhibition. Bannerstands show off who you are and what you are selling. They allow people to see your booth from a distance and know what you have to offer. It is important to choose ones that are good quality and will reflect positively on your company. Having shoddy or cheap equipment of any kind at your trade show booth will turn off potential customers and business partners.

The key is to work on your booth set up as early as possible. You should know how long, wide and high the booth is; measure it so that you know how much space you have to work with. Before choosing the right banners you will need to know how big they should be, where the tables or shelves will be and where you will put up your displays.

If you want something that is easy to set up, take down and store then retractable bannerstands are a good choice. These are quite easy to work with and easy to keep in storage to later reuse for other trade shows or exhibitions. It is hard to say what a retractable bannerstand would cost as that depends on what material it is made from, how large it is and whether it has special amenities, such as spotlights on the top. It also depends on whether you are getting one for an indoor or outdoor trade show. Remember if you are setting up an outdoor trade show booth it is very important that your banners and exhibit displays are specifically made for outdoor booths as only then will they be able to handle the sun, wind or rain. Never get indoor banners and displays and try to set them up outside; it never works out well.

As mentioned above, you want to have good quality banners and displays that will reflect well on your company and often the best way to do this is to get your displays custom made. It is a bit pricey and it will take time to think out and plan exactly how you want them to look but the results are well worth it. You will have something that is exactly what you need, when you need it. Of course, you do not have to have something custom made if you do not have the budget for it; you can buy good quality banners and displays from companies that sell them and as long as you make sure to get good quality items you should not have any problems.

For some companies who have a limited budget, renting the items you need as opposed to buying them is a good option. It is definitely better to rent good quality display items and banners than it is to buy something that is lower quality and will look cheap and tacky. Most of the companies that sell trade show items also offer items for rent and will be willing to deliver them to you free of charge.

Another advantage to renting the items you need instead of buying them is that you will not have to worry about storing them and you will not feel bound to reuse the same trade show display set up year after year. If you have invested money in something then you will most likely want to reuse it to get your money’s worth, however renting the equipment you need allows you to use different banners and displays at different trade shows. This can be to your advantage as it will not get monotonous to reuse the same items year after year. However, keep in mind that continually renting the items you need each time a trade show booth needs to be set up does get to be expensive. In fact, over the long term, it is cheaper to buy a good set up and keep it in storage.

One thing you should remember whether you are buying or renting is that it is always best to do so as early as possible. Chances are that other companies are also buying and renting their trade show items at the same time and sometimes the companies that stock these items do not keep a large selection of stock. They will run out and have to re-order, or you will have to choose a different set up that is perhaps not to your liking. This is particularly true of online retail companies as these places often do not keep a large enough storage space and banners and displays do take up a lot of room. You can avoid this problem by renting what you need as early as possible. That way you will have the banners and displays that will complement your product and showcase your company in the best light.


A Comprehensive Guide to the Plastic Sign Holder

Posted by on Sunday, 16 May, 2010

To make the best of your trade show display, you will need to utilize a large variety of display mechanisms to keep your exhibit exciting and filled. During the busiest hours of a display show, you will no doubt want to gain your audience’s attention, especially when they are passing your exhibition display. Knowing how to arrange and effectively organize the space you are given for your exhibit will give you the best chance to gain a large audience who are interested in learning more about the product you have on display. One of the most fundamental and important pieces to utilize for your showing is the plastic sign holder, an extremely versatile and easily set up item that can make a significant difference in your trade show presentation.

Plastic sign holders can be applied in a variety of ways, and are in fact made with many different features that can allow you to apply it the way you best see fit. One such basic additional feature is a brochure or pamphlet holder addition, which can be very useful if you plan to keep your plastic holder in front of the audience or near a passing area so people can collect the pamphlets and learn more about the item that you are exhibiting. Passersby at trade shows love interactivity, and fortunately there is a feature that can come with the holder to add that effect. A clear plastic sign holder can be purchased with a swivel base that can allow people passing by to view the entirety of your sign’s display, both from the front and from the back and whichever other direction may be necessary for their immediate attention. Though most of these additional features will cost extra, it will be well worth it for a larger turnout.

Choosing the item will depend on size as much as the functionality of additional features. You should be aware of the space you are given in your display before purchasing a holder, or even decorating your sign. Good preparation means being aware of the dimensions of both your display space and the size of the holder itself. If you are like most people, your floor area will already be filled with displays and banners that bring attention to your product, leaving the wall space empty. Purchasing a plastic wall sign holder can be extremely useful in utilizing the empty space on walls that is still visible to your audience. By setting up your sign there, you can bring your message to a further-seeing audience, and as a result stand a better of chance of attracting a crowd to your item’s showcasing.

The location of the sign holder, in terms of your other banners and displays, is another very important part of your trade show display. Understanding how colors can be applied in your favor, especially to catch an audience’s attention, will allow you to arrange your exhibition space in an attractive way. One of the best ways to set up your sign holder is by arranging it to contrast with the coloring of the background, which can effectively bring attention to the sign holder and the information present in it. The frame itself can be decorated in various ways, though sometimes this may be superfluous if your sign has sufficient eye-catching features and colors. Keeping your title in contrast with the sign’s background, and having all pictures set up in a way that is easily viewed by the audience is recommended when you are setting up your display. Making use of the negative space will be a great way to get your message across.

One of the best places to shop for these trade show fixtures is the internet where there are numerous websites dedicated to providing quality service to those who need it. For example plasticfab.com/signholder_main.htm is an excellent place to get started. Here you can shop for different types of plastic holders that vary depending on what you can require for your trade exhibition. You can purchase curving fixtures that bring a modern appeal to your trade show, or various other mounted holders. The prices vary depending on the style of the model and its size, but they will by no means drain your wallet when you are finished shopping. Visiting other online stores such as amazon.com can also also provide you with an appealing sign holder selection.

Preparation is the most important aspect of any trade show or exhibit. It is vital to be aware of the budget under which you can work before purchasing the materials that you will require for the presentation itself. By carefully looking over the space you are given and measuring out the exact dimensions of your plastic sign, and looking over which combination can be used for the best effect, you will no doubt be able to present your product in an exciting and appealing way.


Promotional Pencils Provide Recognition

Posted by on Sunday, 16 May, 2010

Trade shows are a perfect opportunity for businesses to present and promote awareness of their special expertise, service, or products. Common to the displays and booths of every participant are the promotional items that are intended to keep the business name in mind, and a promotional pencil with a company logo is a very practical give away.

There is every opportunity for a potential customer to use pencils in daily activities, whether it be for list making, keeping score of a game, doodling, or jotting down ideas. Another option to offer at trade show exhibits is promotional pens. With a wide variety of colors, designs, and functionality, it is possible to not only catch the eye of passersby but also provide contact information when an immediate need may arise. There are many instances of a promotional pen becoming a favorite keepsake due to the unique color, grip, or size.

Trade fairs focus on one specific industry and give participants in that industry opportunities to exhibit their wares. They also can demonstrate new products and see what other industry members are developing. While some trade shows are open to all, there are other exhibitions to which only members of the press and representatives of the participating companies are invited.

An entire industry has grown up around the organization and presentation of expos. Included in the collection of supporting businesses are the exhibitors, the organizers, the marketers, caterers, and the attendees. There are booth rental and sales companies around the globe, some that have the capability to make reusable and personalized graphics and banners.

Before the actual show dates, pre-marketing is highly recommended in order to cultivate interest in your company. Up to one month before the expo opening, invitation packets can be sent out to known and prospective customers including very practical promotional mechanical pencils. Whether the exhibitor is working with a professional printing and promotional products company, using an in house design team, or creating an imprint with an online service, a useable advertisement is being delivered. If the imprint includes the Expo date and location along with the company logo and product, the advertiser has gained the best exposure possible. It is common to find promotional pencils left behind in a telephone booth, at a concierge desk, or in a multitude of other public places. Such an oversight can actually serve to extend the reach of any advertising campaign.

Once the exhibit hall is open and the attendees are circulating, a ten second time frame is calculated to be the maximum span to capture attention visually and to communicate what is being sold. When the free products serve to remind the booth visitors of that first visual connection, it can double the impact of the marketing materials. Keeping the potential customers at the booth is important in order for the company message to be fully appreciated. That is when the trained staff conducts active engagement.

Knowing the objective of the company’s presence at the trade show, being conversant with the product and features, and sharing the end goal with the staff in the booth will prepare each company representative to make a genuine connection. Learning how to evaluate and collect information for possible business leads can amplify the company’s investment in attending the expo.

Mechanical pencils are a very useful item for every person, as they eliminate the need to sharpen a pencil. A rubber grip is helpful and can be found on some cheap promotional pencils. Buying wholesale means buying in bulk and getting discount pricing. A popular lead size is 0.7mm although there are many other sizes. A rubber eraser top adds to the usefulness and versatility of the mechanical pencils. A #2 lead is the same lead that is used in school pencils and thus setting the standard. Refillable pencils with three leads already loaded are a normal expectation, making your promotional product something that is more than a marketing gimmick.

If the company chooses to use standard pencils, there are great varieties that will still grab attention and be used. There are rainbow patterns with erasers, shine finishes without erasers, low budget one color pencil with a single color imprint, round natural wood with a rubber end for an understated yet tasteful impression, implements with twist action, and those made from recycled materials if that is a big part of the company branding.

The final step in any expo cycle is following up on leads. It is another opportunity to mail an information packet with branded advertising materials. Again, a free item can return many times over the initial investment in the design, production, promotion, and presentation. If a real need is being met, then the utility of the product that is being promoted on the giveaway will sell itself. Give it a try.


Booth Display Ideas for a New Trade Show Exhibitor

Posted by on Sunday, 16 May, 2010

If you have not participated in a trade show exhibition before, it can be a little daunting setting up your booth display so that you get maximum returns for the money invested into the exhibition. There is something to be said for having had prior experience with trade shows, as there are some tips and tricks that can help things to go more smoothly, which are not always that obvious to a casual observer. Following are some important details that will help your exhibition to be more successful.

Plan Well in Advance

You can never to be too prepared for a trade show. Preparation does not start one or two days, or even one or two weeks before the show either, if you want to be sufficiently prepared you should start planning months in advance. Research is important. If you think you would like to attend a specific trade show it is very helpful to attend a similar trade show as an attendee only, as you can learn a lot from looking at what other exhibitors are doing. You can also check out the demographics of who is attending so that you can plan your exhibits and your booth display with that section of the population in mind. If the show is open to the public for certain days, check out what section of society attends. Look at where the most popular booths are located.

When it comes to the actual trade show, one of the earliest things you should do is book your booth location. The earlier you are able to do this, the better location you will most likely be allocated. It is an investment to attend a trade fair, but do not over-extend yourself, or your budget. If it is your first trade show, start relatively small; do not invest more into the show than you can comfortably afford to lose without any returns. While everybody always hopes for some returns from attending a trade show, it does not always happen the first time. Go for a smaller sized booth in a good location.

Setting Up Your Trade Show Booth Displays

It is a great idea if you can plan the basic layout of your booth before you go to set it up. Decide how much table space you will need, what shelving is needed, whether you will have any audio-visual presentations and if so, where they will be located. You should also decide in advance where your posters and display stands would be placed. The more you can map these things out in advance, the easier it will be for you on the set-up days prior to the exhibition opening.

Decide on your color scheme for your booth and booth displays. Either have it revolve around the basic colors used in your logo and branding, or coordinate it around your products. Try to have a consistent color theme throughout all of your display stands, posters, table-covers and any other items on display. You should stick to using two or three main colors only, as too many colors can tend to look garish rather than professional.

You will also need to decide on whether you will have a table at the front of the booth, or if you will design your booth to be more open. If you are starting out with a smaller booth, you will want to provide easy access into and out of your booth. If you must have a table at the front of the booth, have it flush against one of the booth walls, as that will hopefully avoid a lot of traffic walking directly behind you. Try using round tables with chairs scattered around them, rather than a long table.

Rather than buying all the items needed for your display booths, you could consider either renting your trade show display booth or the shelving and tables you will use. You can often rent pop up display booths or portable display booths fairly cheaply, oftentimes from the people who are organizing the exhibition. A pop up display booth is very easy to set up, which is a real plus if you do not have a lot of time available for the actual set up. Renting trade show display booths is a good option if you are not sure how often you will be attending and exhibiting at a trade fair.

It is also possible to purchased used display booths that have all the items needed for relatively good prices. However, the downside of this is that sometimes they are not in very good condition. Before buying a used booth make sure to examine it carefully first. You may end up paying more for buying the used booth and making the needed repairs and redecorating than you would if you bought a brand new one.

Careful planning in advance should ensure that your first exhibition is not only a success, but an enjoyable experience as well.


A History Of Promotional Frisbees

Posted by on Saturday, 15 May, 2010

A pie manufacturer inspired its name—inventor Walter Frederick Morrison first marketed the original Frisbee as the Pluto Platter until Wham-O, buying the manufacturing and distribution rights from Morrison in 1957, caught onto northeastern U.S. college students calling the saucer-like flying discs “Frisbees” in honor of Frisbee Pies. Ever since, the Frisbee has proven a universal favorite, continuous seller, and popular promotional item five decades after it became one of America’s best-selling toys. Promotional Frisbees are almost as popular, and almost as prevalent in beach or park games of catch as the retailed models themselves.

Of course, the official name has become generic for flying disc toys in the same way Band-Aid has for household first-aid bandages or Mixmaster has for electric food mixers, and not every promotional Frisbee is the actual, official Frisbee. That said, there are numerous options if you think a giveaway of promotional frisbees might do your business a big favor at a company picnic, a trade show, a traveling sales stand, or a holiday party.

However, many want the real thing and Wham-O makes the official Frisbee available for promotions and events, with all the disc options made from recycled materials off the excess of Frisbees made for public retail. The largest of the discs, the Umax (10 7/8 diameter), comes in various colors with a single-imprint color option and a 7-inch diameter print area. The price is a little more reasonable than you might expect from the source manufacturer: $3.35 a disc for 200; $3.25 per for 500; $3.20 per for 1,000; $3.10 each for 2,500; and, $3.00 each for 5,000.

The next largest official Frisbee, the Collegiate, is an inch in diameter smaller than the Umax and has a 6-inch diameter print area. It, too, comes in various colors and allows a single-imprint color option. The prices are $2.70 each (200), $2.60 (500), $2.50 (1,000), $2.45 (2,500), and $2.40 (5,000). The next size down is the Premium Fastback, which more resembles an upside-down plate than the familiar flying saucer-like disc shape, and is only slightly smaller than the Collegiate at 9 5/16 inch diameter with a 5-inch printing area. The Premium Fastback is priced at $1.35 each (200), $1.25 each (500), $1.20 each (1,000), $1.15 each (2,500), and $1.10 each (5,000).

However, if you want a cheap promotional frisbee and insist on the real thing, the Mini Frisbee may be the best choice for you. In addition, mini it is 3 7/8 inch diameter size with a 2 ½-inch diameter print area, again with single-imprint color option. The prices are just as mini: 60 cents each (200), 55 cents each (500), 50 cents each (1,000), 48 cents each (2,500) and 45 cents each (5,000).

The setup fees for the original Frisbees are $25 for the Umax, the Collegiate, and the Premium Fastback, and $10 for the Mini; the die charges per color are $75 for the Umax or the Collegiate, $65 for the Premium Fastback, and $40 for the Mini.

If going for the original is a little too expensive for your promotional budget, you can choose comparable options including one not necessarily related to the Frisbee at all. This is Epromos.com’s Folding Flyer, a 4.5-inch flying disc patterned after a once-popular Frisbee variant, the small, soft-cloth, flexible-ringed Flippy Flyer. These discs come in red, white, or blue and include their own cloth packing bags. The flexible material that fashions the throwing rim is wrapped in black woven cloth, and you get a single-color imprint option. Epromos.com’s sale price at this writing is $1.20 per for 200 discs ($221.40) or $1.16 per for 500 discs ($580).

However, if you prefer something closer to the classic Frisbee, Epromos.com’s Plastic Flyer may be more to your liking. In addition, nine inches, these discs come in black, yellow, red, white, blue, or granite, with a single-color imprint option and a $50 setup charge. They are shaped more like upside-down plates and, in fact, Epromos.com promotes it as being usable as a picnic paper plate holder when turned upside down. The prices begin at $1.25 per for 250 ($312.50) and for 500 ($625).

Possibly the closest non-Wham-O product to the original Frisbee is USImprints.com’s Ultimate Flyer. This 9 5/8-inch disc has a 6 ¼-inch print area and comes in black, lime green, neon green, neon orange, red, royal blue, white, or yellow. The price includes one color imprint, and the range is $1.15 per unit (for 200 discs), $1.09 (for 500), $1.07 (for 1,000), $1.01 (for 2,000), and 99 cents (for 3,000). The setup fee is $50.

Unlike many promotional items found at company functions or trade shows, Frisbees—whether the official Wham-O originals or the numerous competitor variants—prove durable, popular, and fun years after the party or the promotion or the trade show become pleasant memories. And to think it all began when its inventor and his wife were offered a quarter for the simple upside-down pie tin with which they were playing catch on a California beach to amuse themselves almost two decades before Wham-O bought the manufacturing rights from him.


Rule The Trade Show With Promotional Flash Drives

Posted by on Friday, 7 May, 2010

Promotional products, such as pens, notepads and other company logo bearing items are popular at meeting venues where there are large gatherings of potential customers or clients. The seminars you give, the educational and sales presentations you make and the trade shows that you attend all house people of interest to your particular line of business; making a lasting impression is key to winning their business as the need for your product or service arises. Typically, attendees of trade shows leave with bags full of cheap promotional items. Some of which get used, others, not so much. Daily planners are still popular items, but in the era of highly affordable smart phones, even older PDAs have become obsolete; it is logical to conclude that there is not much use for a traditional paper planner anymore. The cost of promoting and advertising has to remain efficient, and the purchase of custom printed items that go unused or unwanted hardly seems a justified cost. Pens are probably the most popular of all promotional items, and while they still serve a purpose, pens tend to get lost, get borrowed and seemingly walk away as quickly as you got them.

A more high technology item might see some more use and provide greater visibility. Flash drives, as an example, are gaining popularity as a giveaway. Promotional flash drives are irresistible: They are perceived as having value, both in terms of cost and usefulness. A flash drive will not be discarded like the aforementioned daily planner might, nor will its owner be so casual about its use to allow it to walk away from their possession, especially if they have personal data stored on it. Promotional usb flash drives also foster the impression that your company is on the edge of technology, forward looking and looking to innovate wherever it can, even something as seemingly insignificant as a free trinket. There is no feel of cheapness or skimping; you are willing to invest whatever it takes to care for your customers needs. You will not be something lost, broken or forgotten. In addition, so-called jump drives tend to be shared as people transfer files, movies or music with coworkers and friends. This provides some lateral visibility, as people tend to be surrounded with others in similar lines of work. They too will see the logo when they handle the drive, which can lead to curiosity as to where and how the drive was acquired. There, however, does have to be more selectivity in how these drives are distributed.

Consideration must be given to the fact that they are indeed not pens; there will be a greater cost involved, and the greater the quantity, the greater the outlay of advertising budget. These drives should not be too small to be useful, but not too large as to be cost prohibitive. In the current state of memory technology, a two-gigabyte device is bare minimum, whereas a four to eight gigabyte model is far more likely to see frequent use. Sixteen and higher would greatly affect pricing, and such expenditure would be dictated by your intent and your fiscal allowance.

It might be a logical tactic to review the nature and the level of the meeting or trade show that you are attending when deciding to give away these drives. A cache of more pedestrian toys can be useful to keep on hand, as there may be cases where you present to personnel who you know have little influence over the purchase of new equipment or services, or, where you are dealing with a company that is already highly technological in nature and such free devices might not live up to their standards or expectations. These cases may not be too common, but are examples of situations where you might find it in your best interest to conserve resources if budgetary constraints are a concern. Otherwise, if you found a dealer that sells promotional flash drives at an excellent price that is comparable to other free items you have handed out in the past, or if money is not a prime concern, then giving out these drives to every person who passes your booth will certainly generate a feeding frenzy of attention.

Everyone in attendance will want one, whether or not they are personally interested in your business. If they are not, someone they know might be, or will at least know that you exist once they see your jump drive on the desk or in the computer of that person. Exposure of any sort is welcome; handing out as many jump drives as possible definitely assures exposure. Prices of memory being as cheap as they are today make usb drives a very viable choice; with the way word of mouth travels quite quickly at most trade shows, and he who gives out the best toy wins. That is what good business is about: Winning.


Cheap Brochure Printing – Key Elements to a Successful Brochure

Posted by on Wednesday, 5 May, 2010

There are over 2500 trade shows held in the U.S. each year, which feature a multitude of companies offering different types of products and services. Many trade shows are open to the public and to the media, which makes renting a space at a trade, show a fantastic way to market your company.

If you show up to at a trade show unprepared to market your business properly, you could end up missing potential clients, customers, investors, or valuable networking connections.

Having quality business cards and company brochures will show others that you are an organized professional. Most business owners understand the importance of business cards but many feel that they do not need a brochure to advertise their services.

Whether you own a small business or a large company, a well-designed business brochure can help to improve sales, gain clients, or customers, and enhance the overall appearance of your public image.

There is a current trend in creating brochures and other printable items at home with various computer programs but if you are not an expert in the creative design or marketing department it is best to leave it to the professionals.

You may think you are saving money with your own cheap brochure printing methods but it is well worth the cost to purchase one of the professional cheap brochure printing services available.

There are many quality companies offering brochure printing services. Not only will you save time and stress by having a professional create your brochures for you but it will also ensure that you will have a quality product to hand out at your next trade show.

Handing out a substandard brochure will make you look unorganized and incompetent. Avoid looking like an amateur by finding an experienced printing company offering cheap brochure print rates who is able to fulfill your specific requests.

Even after hiring a printer, you will still need to decide what your brochure will contain. The following tips will help you to create a successful pamphlet.

Have a Great Business Logo

If you do not already have, a company logo now is the time to create one. A good logo will be clear and concise as well as memorable. If you are not able to come up with your own unique logo design, you can hire someone to create one for you.

Create a Unique Slogan

Most successful businesses have a memorable slogan. Think of a short catchphrase that fits your particular company and place it on your brochures. You could start by making a list of possible slogans and showing it to your business colleagues, friends, and family. Ask for honest feedback on which slogan is the best, or have others suggest additional possibilities until you come up with something great.

Precise Business Description

Clearly explain what your company represents and how it can help others. It is frustrating for people to read a brochure and not understand what the company is offering. Do not attempt to use mystery to entice your readers. Being vague is not intriguing, but it is confusing. Be concise when it comes to letting the reader know how your business relates to their needs.

Be Personable

Let people know a little bit about who you are and why you love the business you are in. Include your credentials, experience, or other information that shows you are an expert in your particular field.

Include Positive Customer Testimonials

Positive customer testimonials go a long way in building consumer trust. Potential customers are more likely to want to purchase your product or service once they have read the stories of previous satisfied clientele.

Include Interesting Information

Incorporate significant details, promotional offers, or company highlights into your brochure. Since you have limited space to sell your products or services it is advisable to spend time planning the wording and layout of your brochure based on the most important features of your business.

If you find it difficult to sell your services in such a limited amount of space then hire a professional copywriter or marketing specialist to write the contents of your brochure for you.

Add Images to Your Brochure

Use high quality photographs throughout your brochure. Adding pictures of yourself, your business, products, or clients to your brochure is a great way to make your pamphlet more interesting. If people associate a positive image with your services they are more likely to want to find out further details about what you offer and to remember your company in the future.

Offer Discounts or Coupons

Encourage the reader to find out more about your business. Use your brochure to lure people into trying out your products or services right away. You could tell them to visit your company website where they will find a coupon for your services, or offer a limited time discount for those who order your product or services by phone. You could potentially end up with many repeat customers by offering an initial deal.

Provide Accurate Contact Information

List all vital company information such as name, location, phone number, email, etc. A successful brochure will make it easy for the customer to find your business location or to call or email with orders or questions. If you have a company website include the address in the brochure so clients will have the chance to find out more about what you offer.

Make sure to find a cheap brochure print company that offers a free proof to ensure all of the information in the pamphlet is correct before mass printing. Update your brochure every year or so to keep the pamphlet information current.