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If you have not participated in a trade show exhibition before, it can be a little daunting setting up your booth display so that you get maximum returns for the money invested into the exhibition. There is something to be said for having had prior experience with trade shows, as there are some tips and tricks that can help things to go more smoothly, which are not always that obvious to a casual observer. Following are some important details that will help your exhibition to be more successful.

Plan Well in Advance

You can never to be too prepared for a trade show. Preparation does not start one or two days, or even one or two weeks before the show either, if you want to be sufficiently prepared you should start planning months in advance. Research is important. If you think you would like to attend a specific trade show it is very helpful to attend a similar trade show as an attendee only, as you can learn a lot from looking at what other exhibitors are doing. You can also check out the demographics of who is attending so that you can plan your exhibits and your booth display with that section of the population in mind. If the show is open to the public for certain days, check out what section of society attends. Look at where the most popular booths are located.

When it comes to the actual trade show, one of the earliest things you should do is book your booth location. The earlier you are able to do this, the better location you will most likely be allocated. It is an investment to attend a trade fair, but do not over-extend yourself, or your budget. If it is your first trade show, start relatively small; do not invest more into the show than you can comfortably afford to lose without any returns. While everybody always hopes for some returns from attending a trade show, it does not always happen the first time. Go for a smaller sized booth in a good location.

Setting Up Your Trade Show Booth Displays

It is a great idea if you can plan the basic layout of your booth before you go to set it up. Decide how much table space you will need, what shelving is needed, whether you will have any audio-visual presentations and if so, where they will be located. You should also decide in advance where your posters and display stands would be placed. The more you can map these things out in advance, the easier it will be for you on the set-up days prior to the exhibition opening.

Decide on your color scheme for your booth and booth displays. Either have it revolve around the basic colors used in your logo and branding, or coordinate it around your products. Try to have a consistent color theme throughout all of your display stands, posters, table-covers and any other items on display. You should stick to using two or three main colors only, as too many colors can tend to look garish rather than professional.

You will also need to decide on whether you will have a table at the front of the booth, or if you will design your booth to be more open. If you are starting out with a smaller booth, you will want to provide easy access into and out of your booth. If you must have a table at the front of the booth, have it flush against one of the booth walls, as that will hopefully avoid a lot of traffic walking directly behind you. Try using round tables with chairs scattered around them, rather than a long table.

Rather than buying all the items needed for your display booths, you could consider either renting your trade show display booth or the shelving and tables you will use. You can often rent pop up display booths or portable display booths fairly cheaply, oftentimes from the people who are organizing the exhibition. A pop up display booth is very easy to set up, which is a real plus if you do not have a lot of time available for the actual set up. Renting trade show display booths is a good option if you are not sure how often you will be attending and exhibiting at a trade fair.

It is also possible to purchased used display booths that have all the items needed for relatively good prices. However, the downside of this is that sometimes they are not in very good condition. Before buying a used booth make sure to examine it carefully first. You may end up paying more for buying the used booth and making the needed repairs and redecorating than you would if you bought a brand new one.

Careful planning in advance should ensure that your first exhibition is not only a success, but an enjoyable experience as well.