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If you are setting up a booth at a trade fair or exhibition then you likely already know that a whole lot of work and planning goes into getting it right, creating something that will attract customers and businesses. You have to not just rent the booth, but also check out the booth and measure it to make sure that the tables, displays and pop up stands you set up are the right size. You have to plan exactly what you want your display to look like and what will enhance and promote the product or service you are offering.

In all of this, something as small as a brochure holder might be easily overlooked. While of course you know that having brochures is a must as it gives people something to look at after they have left your stand, and hopefully pass on to others, perhaps you have not given a whole lot of thought to a brochure stand. Many booths simply place their brochures on a table and give them out as people come by. However, this approach is not as professional or high end as having a nice looking stand there for your brochures. Many people coming to the trade fair will be making their first impressions of your company based on your booth. You of course want them to see a high end company, one that is well set up in every way, a place they will want to patronize and do business with for a long time to come.

There are different kinds of brochure holders – there are plastic brochure holders, acrylic brochure holders, cardboard brochure holders, and some nice looking wooden brochure holders as well. Out of all of these, the wooden ones look the classiest, especially if they are made from good quality good and have a nice finish. However, you may have to weight this up against the disadvantage of how much it would weigh. It would not be a light item to move around at the booth and you may find it a bit inconvenient for your exhibition. Getting a good quality plastic or acrylic holder may be your best option. They are light and easy to move around, easy to set up and take down again. You can also get pop up brochure holders; these are easy to store and then reuse at future booths or exhibitions.

Another factor to consider is if you are setting up a booth outside. If so, you will want something that will not get ruined or damaged easily and that will not fall over with every gust of wind. You will want something that the brochures will not fly out off. There are different kinds of designs of holders and if your booth will be outdoors, you should check with the company you are getting the brochure holder from and ask them specifically for an outdoor brochure holder.

Another thing you can do is rent brochure holders as opposed to buying them. Most companies will give you the option of either renting or buying, whether they are shops or online retailers. Renting brochure holders, as well as other equipment needed for your booth, is advantageous to you in that it costs a whole lot less and you can get different items as needed. Perhaps what you used for the last booth is not what you have in mind for this one; renting the equipment needed as opposed to buying it allows you flexibility. However, if you are setting up a number of booths at different exhibitions to promote your product or service, then buying what you need as opposed to renting it does work out to be less expensive for you in the long run.

If you have a number of different brochures, then you will want to consider getting brochure holders with more than one compartment. You can get plastic or acrylic holders that have three, four, or even more compartments. This allows your potential customers to see the different brochures promoting different products or services you offer. Highlighting your brochures like this is a wise idea; people often walk by a stand and will forget about it as they see more and more companies; taking a brochure ensures that they will be more likely to remember your company and product and even pass on your company’s information to someone else.

Since you are likely paying quite a bit of money to set up a booth you will want to take full advantage of it. Making sure to purchase the right brochure holder or holders will help to advertise your company more widely, helping people remember your product or service long after they have walked by your booth and talked with you.