Archive for category Large Format Printing

Modern Day Commercial Printing

Posted by on Monday, 15 February, 2010

The commercial printing industry is a huge industry, and even though there are a lot more digital copies of books and magazines these days, the printing industry is still a very lucrative and fast evolving business. There is a large variety of commercial printing services offered to customers, ranging from services offered by large commercial printing companies to small color photocopying that can be done in a local convenience store.

Asian countries, such as Taiwan, China and Vietnam are well known for their good quality, yet cheap printing services. While countries such as Germany and other European countries also have a great reputation for print quality, their prices are edging them out of the competitive printing market, especially the worldwide market. Modern technological advances have revolutionized the printing industry in recent years, to the point that print quality has never been as good as it is now. Improved technology has also meant that the speed at which print jobs are now finished is vastly improved over what it was even five years ago.

The advent of commercial digital printing is what has made such a difference in the print industry. These days commercial printing equipment is largely all computerized, especially in large printing companies. The new computer to plate (CTP) technology that was introduced in the early 1990′s was a major breakthrough in the commercial offset printing industry. It is now possible for data to be sent directly from a computer to a printing press, without the image needing to first be imprinted on plates. This has been advantageous in many ways. It has meant that much finer and higher quality printing can be done. It has also significantly decreased the length of time it takes for a print run to be completed. It has made it much easier to personalize printing and it is now much cheaper to have smaller print runs, as the cost of producing plates has been eliminated from the procedure.

Commercial printing equipment is very diverse, with the size and abilities of presses differing greatly. On one end of the spectrum you can find the huge multi-colored presses that are used for extremely large runs of colored magazines and newspapers. On the other end you have the small digital presses that handle small jobs such as invitations and cards, or other small print items.

If you are looking for a commercial printing company to handle some of your work, there are some things that you may want to take into consideration before going ahead with it. Most of the larger companies offering commercial offset printing do have modern equipment, but it is always a good idea to ask not only what they have by way of printing equipment, but also specifically what equipment they will use for your job. Of course, if you only have a small run of something, it may not matter. But if you are printing a glossy magazine, or a book with color prints, or even your company’s promotional brochure, you will want the assurance that they will use one of their better presses to print with.

Commercial color printing is cheaper these days than it used to be, but there can still be hidden costs, and you will still be charged additionally for any mistakes that were made on your end. For example, if you do not give clear and specific instructions to the printing company regarding things such as lamination, the type of binding you want, whether you want a matte or glossy finish, any spot U.V. etc., you will have to take responsibility if the production does not turn out exactly as you had thought it would. It is always a very good idea, if you are using a commercial printing service, to ask to see proof sheets of all they are printing for you before they go to press with their larger, final run. If the publication is a multi-page publication, you should also ask that they assemble the proof copy as well, so that you can see that all of the pages are in the correct order.

The commercial printing business is a fast paced industry, especially since the breakthrough of digital printing. The computer industry has completely changed the way commercial print productions are done. Now, with every technological and computer advancement, there is a corresponding advancement in the printing world. This has also greatly changed the makeup of the employee pools working in the print industry as well. Now, the blue collar press operator has been replaced by the computer graphic design artist and the high tech digital press operator. People who were involved in the printing industry for years have had to either take a crash course in technology or have had to stand aside and let those who are more knowledgeable take their place.


Vinyl Banner Printing Choice Defined

Posted by on Sunday, 14 February, 2010

Vinyl banner printing is one of the most popular ways to advertise an outdoor event, grand opening, or special function for church, school, and business.  The abundance of printed vinyl banners advertising everything imaginable is a testament to how effective they are at getting a message to the passerby, and enduring through all kinds of weather.

Types of Banners

These days, when you need astounding color that grabs people’s attention, full-color printing with the QS-XLT is the machine preferred by top banner printing companies.  Printed vinyl banners on the QS-XLT will show well indoors and out.  The quality of the high resolution printing process, on a heavy vinyl fabric creates vivid images and lettering.  The inks used are resistant to ultraviolet rays from the sun, and will hold up for several years without fading.

Cheap vinyl banner printing does not have to mean the advertising will not be effective or outlast the season.  Vinyl banners with custom lettering are efficient attention grabbers that speak volumes in just a few words.  These simple banners are found in every facet of the community, and deliver the best advertising per dollar spent.

Some of the most common places to find a custom printed vinyl banner are:

-Team sports, whether youth, company, or semi-professional.
-Advertising for retail stores; sidewalk sales, etc.
-Trade shows or outdoor fairs and festivals.  Banners are a great way to showcase a product or company name.
-Schools, especially colleges that announce important dates on large vinyl banners.

Silk screen printing is another type of printed vinyl banner, which is often ordered in large batches to get bulk pricing discounts.  Silk screening is still an excellent way to get print quality that yields outstanding detailed results.  Silk screened banners tend to be of a thinner vinyl fabric, which is still resistant to harsh weather conditions.  So long as the banner has hemmed edges and well-attached grommets, it will last for years.

Over-size vinyl banners are commonly seen in outdoor locations like billboards, event halls, and museums and sports fields.  They require special considerations before ordering, and extra care has to be taken to print them according to spec.  Before placing an order for a billboard-sized vinyl banner, consider the most effective location for the advertisement or announcement.  Decide on the length of time the banner will be at this location.  Banners for long term use outdoors do very well when made from Dura-Tuf, a heavy vinyl backed with nylon for extra strength.  Any size outdoor vinyl banner can be made, with convincing image quality that resists being faded by the sun.

How to Choose

Custom vinyl banner printing businesses have an extensive range of products.  To determine which vinyl banner is right for your needs, answer the following questions:

-What number of banners is needed?
The methods of printing vinyl banners have differing printing costs.  If the only banners needed are a handful of lettering-only advertisements, a cheaper method will be used than if there is a need for high resolution imagery on the banner.  For large numbers of high quality imagery, silk screening is the most cost effective way of printing.

-Simple lettering or detailed graphics?
A clear example of the effect graphics can have on the printing process is to look at how complex artwork cannot be reproduced properly with typical vinyl banner equipment.  For best results, vector-based artwork needs to be submitted to the printer to illicit the intricate colors of the design through digital printing.

-How durable does the banner need to be?

Most vinyl banner printing equipment yields two types of banners:  The QS-XLT banner, which is a good choice for indoor installations of high digital color quality; or the Dura-Tuf banner, which is intended to withstand harsh weather and high winds for years outdoors.  When the banner is going to be replaced every few months, or up to a year, the QS-XLT will resist fading and weather just fine.  Permanent installations that will be primarily outdoors, should be printed on Dura-Tuf vinyl banner material.

-What are the measurements of the banner?

The size of the banner has to be weighed in against the printing choices available.  Although a certain image quality is always maintained, billboard size banners necessitate a different printer to accommodate them.  This is usually anything over 50″ inches.  Professional quality high resolution digital can be done on vinyl banner printing equipment in sizes up to 52″ inches.  Again, this is the best choice for detailed graphics and artwork when image quality counts.

A printed vinyl banner, whether it is silk-screened, or digitally printed, is generally one of the best advertising values for the money spent.  Choose custom lettering-only banners for a simple and powerful message, or keep people staring at your banner when you have a striking image digitally printed on it.  When the banner is installed with proper tension onto a sturdy support structure, the final choice will result in years worth of quality advertising for any location, at a great price.