How To Set Up Display Booths
You have your first trade show to attend, and you are excited at the possibilities that are before you. You will most likely meet new customers, make new friends and form new business relationships. You may even snag that big international sale. However, many months of planning goes into attending a trade show, and one of the first considerations is negotiating a location and then paying for a display booth.
I have attended trade shows, and I know how important it is for your tradeshow display booth to be set in a good location. Here are some suggestions of good locations for booth displays:
* Corner booths – Corner booths are great because you get traffic from two aisles at the same time. Double exposure really can be a big help.
* Facing incoming people — If you are fortunate enough to get a booth close to either an entrance to the trade show or an exit, you will enjoy a lot of people dropping by your booth.
* Beside other busy booths — Yes, that is right! People may target your competitors, but chances are if your booth is nearby, they will drop by your booth as they leave.
* Where you do not want to be! — At the very end of the hall, or on the very last aisle, or near a service entrance.
Sometimes there is not a lot you can do about your location, as in some instances you are simply assigned a location without being able to specify exactly where you would like to be. In other situations, you get what you pay for. If you want a top location, then you need to be willing to fork out top bucks for it.
Setting Up the Booth
You will need to set up your trade show display booth well in advance. Depending on the size of the actual trade show and the number of attendees, you will be given one or two days in advance of the opening of the show to set up your booth. It can be a lot of fun setting up display booths, providing you have done all the needed work and preparation beforehand. One of the most stressful situations you can find yourself in is waiting at the trade show for either your display posters, or new display stands to arrive. There will invariably be delays in getting things ready for the show, so give yourself plenty of time. Trade shows can be very exciting, but they are also a lot of hard work where you are often on your feet for over twelve hours at a time, sometimes longer. They can be stressful and tiring, so do yourself a favor and prepare well in advance.
The exact layout and design of trade show display booths depends on what is being showcased. Do you have products, or do you provide a service. Chances are, if you sell products you will have shelves and counter-tops displaying samples of your goods. If you are a service company, you may be more likely to have large poster displays, and audio visual presentations. One thing that is often overlooked for first time trade show attendees is having a table and chair set where you can sit down, on site, with respective clients. If someone comes to your booth, interested in what you have to offer, you will want to sit down with him or her right away, then and there.
Many different things can help make your life much easier when it comes to setting up your display. Purchasing a pop up display booth will greatly simplify the whole initial set up time, and you can buy additional accessories that match exactly with the display, which gives your how booth and display a very professional and coordinated touch. This portable display booth is really a great idea if you are short on people to set up and man the booth too, as it is very simple and easy to put together.
If you want to cut costs, you can also quite often buy used display booths, quite often from the same companies that sell portable booths or who sell booth accessories. If you shop around, it is possible to find used booths that are still in very good condition.
Generally, when setting up trade show booth displays it is a good idea to have bold, colorful large sized posters set around the back of the display booth. You also need to make sure that you have sufficient smaller display stands and decide if you need a floor display stand. Sometimes it is enough to have shelves, with one rotating display stand on the corner counter for example. Layout is very important, you want to first have something that will immediately catch someone’s eye, and then lead him or her into your display area. A good way to do this is by using smaller photo displays, or a poster up with interesting text that people stop to read.