Present Your Wares Accurately with Display Mannequins
If you are a clothing retailer, then you know that a having great display can make all the difference when it comes to attracting people and persuading them to visit your place of business. It does not matter is you have a permanent storefront, or if your retail activities take place in booths and trade shows around the country; actively displaying your clothes in ways that attract and entice customers is one of the most effective means of promoting your product. One of the most effective ways of creating displays that are easily relatable, and that will attract new customers, is with display mannequins. The following paragraphs will discuss some of the popular uses for display mannequins, as well as features and designs that can help to make your mannequin displays stand out from the crowd.
A display mannequin is essentially a sculpture of a human form. Most people imagine mannequins to be fairly one-dimensional. However, mannequins may take several shapes or forms. These forms are most often in adult sizes and are very symmetrical, essentially representing an ideal human form, which is most often in a neutral standing position. Mannequins are not limited to this very stereotypical position, however. They may also take active, sporty positions, they may be seated, or they may be adjustable to suit the specific requirements of a given display. In addition, today’s display mannequins for sale come in multiple sizes, shapes, and colors, effectively providing a more accurate representation of the people to whom they cater.
Mannequins are not only for displaying clothing items; some other popular display options are the jewelry display mannequin, and mannequin head displays, which are typically used in hairdressing salons or in hat shops. Jewelry display mannequins are most often busts, used to show off earrings, necklaces and hairpieces. Other options for displaying jewelry include hand or entire arm models, to display rings, bracelets and watches. For retailers that specialize in foot and leg wear, another popular form of display consists of just mannequin legs, effectively removing bulk from the display, and focusing on the relevant clothing items.
As a retailer, you may wonder why using hair, jewelry, or clothing display mannequins should be chosen over other display options and forms of promotion, such as photo ad campaigns. The answer is simple: Mannequins are reusable. It does not matter what season it is, what styles are in or out, or exactly what it is you are trying to promote at any given time, mannequins will suit your needs. If you choose to do a photo campaign and hang large banners in your storefront or booth, you will have a very attractive display for that season, but once the season changes and your wares change accordingly, you will be required to go through the entire process again. The costs of photo ad campaigns, including paying model, stylist, and photographer fees, can quickly become prohibitive, meaning that you will need to limit the number of times you change campaigns, and thereby limiting your selling ability. With window display mannequins however, you have the option of changing their looks as often as you like. You will be creating an attractive store or booth front, while inspiring passersby concerning the types of clothing that they might find if they take a closer look.
Shopping for mannequins may initially feel daunting, since there are multiple online retailers that would love to have your business, and since those with little or no experience with display mannequins likely do not know what to look for, or the full scope of their options. Obviously, price will always be a factor to consider. Purchase prices vary considerably, depending upon the quality of construction, the warranty, if any, offered the originality of the design, and the special features of the specific model. Finding your perfect price range will necessarily depend upon the features that you wish to have included with your mannequins, as well as the volume of product ordered at any given time.
There are multiple types of mannequin retailers to choose from, the basic distinction to make is whether the company’s display mannequins are custom designed and built for their clients, or whether their products are more generic. Retailers that choose to go with custom mannequin designs are often interested in projecting a very specific image or stance with their male and female displays. They may require specific bodily or facial features, in order to appeal to a specific audience. Often, ordering custom-made mannequins is best for retailers that are buying in large quantities, since the cost of having one or more models custom built can be prohibitive for just one or two pieces. For retailers interested in buying just one male or female display mannequin, sometimes choosing a more popular design is a means of saving money, but still getting the look that you are after.