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Trade Shows are one of the most popular events for entrepreneurs and companies to prospect new clients and market to existing customers. Aside from budgeting for your trade show expenses, choosing which shows are best for your company, and planning trade show activities, you must choose the proper signage that will draw in interest to your clientele. This interest will ultimately allow you to further your book of business and raise your profit margin. Electronic signs can compliment any trade show booth, while drawing customers in.

You first must design your potential booth, by determining functional needs and aesthetic needs. Aside from figuring out not only the size of the booth along with seating options, you will need to design a booth that is easily disassembled. After you have designed a fully functional floor plan, you will need to decorate. The decor should not only promote your business, but also be visible and appealing to prospects. Along with posters, flyers and demonstrations, electronic signs add the aesthetic appeal a booth needs.

The first step is choosing the right electronic sign for your business needs. There are various electronic signs on the market from inside LED signs, outdoor LED signs, and digital signage just to name a few. These signs all range in advantages, disadvantages and cost. Although they are significantly different in features, they will all be great promotional items for your business.

Electronic LED displays can be a great advertising tool for any business. There are unlimited options when choosing LED signage. They come with a variety of features. You can choose between red, amber and full color LED electronic signs. Of course the more color, the more it will catch the eyes of those passing by. They are also available in a single scrolling line and multiple scrolling lines, depending on how much you will need to program in your display. LED electronic signs are also energy efficient and known to attract more traffic then traditional reader boards and incandescent displays.

LED displays are operated by Windows software and are network ready. These signs can communicate with a desktop or laptop computer in a number of ways. You can connect the signs directly to the computer if your set-up allows, or connect with wired/wireless Ethernet, fiber optic cables, modems, or RF wireless. With the PC, you can easily change the text on your display with the included software.

LEDs have a long lifetime, with a life expectancy of 100,000 hours (11 years). They are Eco-friendly, and far more energy efficient then the incandescent and florescent bulb alternatives. This advanced technology also runs at a lower voltage and runs cooler then the alternatives, making it safer and more cost efficient to maintain.

When you are purchasing devices for your booth you need to make sure they are cost efficient to maintain, but also to purchase within your trade show budget. Purchasing electronic signage on the Internet, is perhaps the easiest and most convenient way to find affordable signs. While these signs will range in price depending on size, color, how many lines, and also the additional features the sign offers, you will also have to have access to a laptop or desktop computer to run the sign. LED lights are very easily maintained and require pretty much no running cost fees for the trade show, unless you need to replace the bulbs after ten years!

Another popular form of electronic signing used in trade shows is a digital sign. While they can be extremely pricier, digital signs are dynamic and appealing. A digital sign can vary from one large LCD or Plasma screen to several smaller screens. Aside from the screens themselves, you will also need the proper mounting devices for your screens. These devices will need to be reliable and compatible with the trade show location. After you have the proper hardware, you will need to purchase the proper software, such as player software and management software. These softwares are necessary to play the content on your display and change and control your screens.

After you have purchased all of the necessary hardware and software, you will also have to pay for professional installation. Installing the screen from ceilings and walls can be dangerous and complicated. In addition to all of the above costs you will need to consider Internet connectivity, maintenance and replacement costs on screens, and content creativity. While it is a great display for clients, and far more dynamic then LED displays, Digital signage can cost up to $12,000 for just the initial installation and several thousand to maintain annually.

Depending on your budget and your desire to take over the trade show, there is a signing option for you. There are many advantages to LED and digital signing, however, you must be able to take on enough new clients to pay for the cost of the trade show, and profit over time.