Designing Exhibit Displays
If your company is going to be attending and participating in a trade show of any kind, one of the first things you will need to decide on is your exhibit display. Naturally, part of your display will include your company sign and logo, and your contact information, but this is usually a very small part of the overall display. While it sounds like a simple procedure to come up with exhibit displays, it is not always as easy as it seems.
To begin with, you will need to decide on how many displays you will need. As you usually book your booth for trade fairs well in advance of the event, you should know the specifics of your booth’s dimensions quite a while before the trade show is scheduled to open. You will also need to know the type of shelving you are planning on having in your booth, and how high it will be, as well as what the actual layout of the booth is, in order to know exactly how many and what size exhibit booth displays to design.
Once you know the scope and plan for the displays and signs, you can then brainstorm ideas as far as what you will include on them. If you do not have a graphic design department in your company, you will need to outsource the actual designing and the printing of the display exhibits. However, you should be able to at least come up with a general idea of what you would like to have on show to present to other tradespeople and the public via your tradeshow exhibit display.
There are as many different design ideas as there are people, as everyone has a slightly different take or idea on what they feel would best represent their company when it comes to trade show display exhibits. If you are a new company, or you have never attended a trade-show before, you may find that it would be beneficial to visit other tradeshows and carefully note how other booths are setup. Oftentimes companies will have graphic displays in the form of posters, around their booth and they may also have a video presentation, featuring their company or the products they produce or sell. It is also often helpful to have a presentation or information board, which outlines your company’s products, or any other information that you would like to present to others.
Your exhibit trade show booth display should be eye-catching, as well as give a very good, clear and concise explanation of your company and your company’s products.
Poster Displays: These displays are the ones that initially catch people’s eye. They should be designed to both give a clear representation of what your company is all about, and your products, and to be visually very appealing as well. The aim, with the poster displays, is to draw people into your booth. Once they are there, then you will find that they will pay attention to your other products and your other displays. You should have vivid colors, with bold lettering on the poster displays. Clear photographs make great poster displays. When designing poster displays for our tea company, we blew up high quality photos that showed the entire tea production process, beginning with the hand harvesting, and ending with the professional packaging. Detailing your company’s production process in this way with an appropriate trade show exhibit display is very eye-catching and visually appealing.
If you do not have a very detailed production process, or if your company is a middle-man company, or you mainly deal with retail, or you are a service company, you can design catchy poster displays of people using your products instead. No matter what type of business you operate, highlighting what you do in a visually appealing way will draw people into your booth.
The poster displays should be large, bold and should be positioned high up so that people can see them even from far away. Usually these type of displays are put up above your shelving. This is a good reason why you may want to limit the height of your shelving, and make sure that you have enough space for poster displays above the shelves. Generally, these posters are backed with very lightweight Styrofoam or plastic sheeting, so they are easy to manage and they stay up very well with little needed to attach them to the booth wall.
Trade show exhibit displays are a lot of fun to design, they do a great job of drawing people into your booth, and the great thing about them is that if you treat them gently you should be able to keep them and reuse them again and again at different trade shows and fairs. Plan your exhibit displays with this in mind, and you will be set for years of trade shows.