Promotional Pencils Provide Recognition
Trade shows are a perfect opportunity for businesses to present and promote awareness of their special expertise, service, or products. Common to the displays and booths of every participant are the promotional items that are intended to keep the business name in mind, and a promotional pencil with a company logo is a very practical give away.
There is every opportunity for a potential customer to use pencils in daily activities, whether it be for list making, keeping score of a game, doodling, or jotting down ideas. Another option to offer at trade show exhibits is promotional pens. With a wide variety of colors, designs, and functionality, it is possible to not only catch the eye of passersby but also provide contact information when an immediate need may arise. There are many instances of a promotional pen becoming a favorite keepsake due to the unique color, grip, or size.
Trade fairs focus on one specific industry and give participants in that industry opportunities to exhibit their wares. They also can demonstrate new products and see what other industry members are developing. While some trade shows are open to all, there are other exhibitions to which only members of the press and representatives of the participating companies are invited.
An entire industry has grown up around the organization and presentation of expos. Included in the collection of supporting businesses are the exhibitors, the organizers, the marketers, caterers, and the attendees. There are booth rental and sales companies around the globe, some that have the capability to make reusable and personalized graphics and banners.
Before the actual show dates, pre-marketing is highly recommended in order to cultivate interest in your company. Up to one month before the expo opening, invitation packets can be sent out to known and prospective customers including very practical promotional mechanical pencils. Whether the exhibitor is working with a professional printing and promotional products company, using an in house design team, or creating an imprint with an online service, a useable advertisement is being delivered. If the imprint includes the Expo date and location along with the company logo and product, the advertiser has gained the best exposure possible. It is common to find promotional pencils left behind in a telephone booth, at a concierge desk, or in a multitude of other public places. Such an oversight can actually serve to extend the reach of any advertising campaign.
Once the exhibit hall is open and the attendees are circulating, a ten second time frame is calculated to be the maximum span to capture attention visually and to communicate what is being sold. When the free products serve to remind the booth visitors of that first visual connection, it can double the impact of the marketing materials. Keeping the potential customers at the booth is important in order for the company message to be fully appreciated. That is when the trained staff conducts active engagement.
Knowing the objective of the company’s presence at the trade show, being conversant with the product and features, and sharing the end goal with the staff in the booth will prepare each company representative to make a genuine connection. Learning how to evaluate and collect information for possible business leads can amplify the company’s investment in attending the expo.
Mechanical pencils are a very useful item for every person, as they eliminate the need to sharpen a pencil. A rubber grip is helpful and can be found on some cheap promotional pencils. Buying wholesale means buying in bulk and getting discount pricing. A popular lead size is 0.7mm although there are many other sizes. A rubber eraser top adds to the usefulness and versatility of the mechanical pencils. A #2 lead is the same lead that is used in school pencils and thus setting the standard. Refillable pencils with three leads already loaded are a normal expectation, making your promotional product something that is more than a marketing gimmick.
If the company chooses to use standard pencils, there are great varieties that will still grab attention and be used. There are rainbow patterns with erasers, shine finishes without erasers, low budget one color pencil with a single color imprint, round natural wood with a rubber end for an understated yet tasteful impression, implements with twist action, and those made from recycled materials if that is a big part of the company branding.
The final step in any expo cycle is following up on leads. It is another opportunity to mail an information packet with branded advertising materials. Again, a free item can return many times over the initial investment in the design, production, promotion, and presentation. If a real need is being met, then the utility of the product that is being promoted on the giveaway will sell itself. Give it a try.