Outstanding Displays With Roller Banners
The most convenient way to display an advertisement for a trade show, convention, or business meeting, is with simple and attractive roller banners. These versatile display tools are right for every occasion.
Convenient Anywhere
Much like a projection screen, the roller banner is a vinyl screen attached to a roller with a recoil mechanism, which is rolled out from the base of the roller banner stand, and locks out at the desired height. To support it in place, a folding aluminum pole makes an unobtrusive ‘frame’ for the banner. The pole folds back into the base, along with the banner, and the whole package can be carried in a single shoulder bag. Roller banner stands are convenient anywhere, and easy to carry.
Take the roller banner to a trade show and draw more attention to the table or booth; set the roller banner stand outside a retail store to advertise a sidewalk sale. The convenience of the vinyl banner and stand doesn’t stop there. This portable display media is equally at home outside a sidewalk cafe by the beach. The lightweight vinyl is suitable for resisting the elements for a few hours a day, and the solvent-based inks don’t fade easily.
Roller banners are also frequently seen advertising entertainment. From a comedy show, to concerts, or holiday plays, the roller banner stand can adapt to any situation.
Easy Transitions
The retractable rolling banner can be taken down and put up in seconds. The vinyl banner rolls up into a cassette cartridge in the stand’s base, which can be removed. Take out the cassette cartridge, or the banner, and replace it with a different banner. The switch is simple and fast. Choose a banner stand with two rollers for a high foot traffic area. Each roller can display the same message or a unique one, and will be seen by people in either direction from several yards away. When purchasing roller banners and stands, consider how frequently the display will need to be changed, if at all, and purchase additional cartridges to have the smoothest transition possible.
Professional Quality Imaging
Additional banners can be purchased for multiple locations, or just to have back ups on hand in case of a rip or tear. However, this is only likely to happen while the banner is on display. The clever design means that the roller banner is carefully protected inside its base or cartridge any time it is not in use. Vinyl banners can show any message, photographic image, or artwork with professional color quality and sharpness. For the best photo image quality, the image files are uploaded to the printers, who then use a digital printing process to render a high resolution image onto the banner. This process creates life-like images that can be printed to as large a size as the resolution will allow.
Cheap vinyl banners can be done with computer cut lettering. A ‘For Sale’ sign, or simple message advertising apartments for rent doesn’t need to be a museum quality image, and isn’t practical for digital printing or silk screening. The time honored process of silk screening can also be applied to printing high quality color images on vinyl banners. This method is best for a bulk order of banners where image quality still counts.
Artwork, whether scanned from a digital file or created with a computer illustration program, is also suitable for vinyl banners. For the highest caliber of transfer, artwork should be created using vector-based technology, which allows for more manipulation to get the best results. Many beautiful and stunning graphics are displayed on vinyl roller banners, and the image lasts indoors for years.
How Big?
A roller banner can be created in any size, but to be practical, the industry is set up to deliver banners between 24 and 48 inches across, and as high as eight feet. Multiple banners can be arranged side by side to display a mosaic effect, showcasing a single image divided among them. Whether the banner stand is a single or double, and how large the banner is will affect the weight of the whole package. However, even the largest banner stands containing two roller banners and cassette cartridges are still under twenty pounds. One important feature of roller banner displays is the presence of a tension knob. This knob allows the banner to be tightened up to maintain a flawless face, that will also protect it from wrinkling.
Cost Effective Advertising
Media advertising can take up a large part of a businesses annual budget. However, finding effective ways to attract new customers without spending ever greater sums can be difficult. Banners on roll up stands make this a simple choice. For around $200-$300, a high quality advertising banner and stand can be purchased and used over and over. Only the banner needs to be replaced when it becomes outdated. Treated well, the stand will last a lifetime. Using roll up banners at trade shows maximizes their exposure to the target market.