A banner display is the ideal form of mobile advertising. With tough competition constantly trying to grab more market share in your industry, it is important to have every advantage possible in moving your company’s product. A display banner is a lightweight vinyl sign that is imprinted with custom or computer generated lettering, graphics, or photographs advertising products or displaying organizational messages in close proximity to passerby.
Advantages of Display Banners
The common location to find banner displays is at trade shows and conventions, but they are equally at home in numerous locations, showcasing a variety of events and upcoming dates. The display is retractable, usually using a rewind mechanism that pulls the banner back into its individual roller inside of a cassette cartridge. This type of display is very quick to set up. Simply roll up the banner and raise the telescoping aluminum pole. When you are finished, the banner retracts into the base, which has panels that flip up for access. The banner is protected from damage whenever it is stored. The entire package fits neatly into the base, including banner and support pole, and a carrying case is normally included as well.
There are many options when it comes to roll up displays and banner display stands, including stands made out of recyclable bamboo. However, the most common for its strength to weight ratio is anodized aluminum. This type of framework provides excellent support when extended to a locked out height, will not rust, and is inexpensive to manufacture. The base is typically aluminum as well, and is kept from tipping by the addition of feet that flip out for stabilization. Vinyl roller banners can be switched out in seconds.
Anywhere You Need it
Retractable banner displays make it easy to take your advertising on the road. They weigh less than twenty pounds for very large dual banner stand displays, and a single banner in a shoulder bag weighs an average of five to six pounds. As mentioned, trade shows display the largest concentration of roll up banners in one place, and this is a great location to show off their effectiveness. With pedestrian traffic everywhere, a vibrant banner display that rivets attention away from everything else is a valuable asset. Displays can be enhanced with spot and flood lighting as well, which make it easier to spot trade show banner displays from far away.
The smart choice for a retractable banner display that will be attracting passing traffic at a trade show is a double-sided roller banner display. This allows the business to use two roller banner messages at the same time, or the same one on both sides. To accomplish the dual display, the base holds two cassette cartridges containing the banners, and they each operate independently. This also makes sense if one banner needs to be changed, but you do not want to stop advertising altogether.
Another popular use of a banner display system at trade shows is to create an eye-catching background adjacent to or behind the table or booth. A richly colored display system can add extra layers of interest to potential customers, making them linger longer. The same benefits businesses take advantage of with banner displays at trade shows can be transferred to a retail store front, restaurant, hotel, museum, and many others. The idea is to attract attention and gain interest, and to have an immediate effect on sales, the banner stand display promises a great return.
Display stands set outside of a bar or restaurant are a part of the scenery. They blend in with the background as just another business advertising its products. Yet, in the consumer’s subconscious mind, they never fail to react to the advertisement on some level. Psychologists say that the most powerful advertising is subconscious, which speaks volumes for the effectiveness of banner display stands.
Not all displays are commonplace however. Events lasting only a couple of days or one night only must be advertised differently than the entertainment lineup at a lounge for a whole season. This is where stunning graphics and life-sized photos come in. These displays do not and can not fade into the scenery, but must jolt the onlooker into stopping and paying attention.
To achieve a superbly rendered image on a vinyl banner, a printer will use a high resolution digital image printed at as much as 1200 dpi. This process makes amazing renditions of the original photograph or artwork, and brings the banner stand display to life. When the advertising will cover a broad territory and cost could become an issue, the silk screening process can be used. Producing fine quality images from artwork or photographs, silk screening is nonetheless a more reasonably priced printing option, and a wise choice when the number of banners needed is in the hundreds or more.
A banner display is the logical choice for mobile advertising, and is an investment that pays for itself time and time again.