Posts Tagged banner stand displays

Choosing the Right Display Banner for Your Trade Show Booth

Posted by on Friday, 23 April, 2010

It is important to get the right display banners for your booth. Banners are usually the first things that potential clients will see when they pass by your booth. You want something that people can see at a distance but that is not too large. You will need banner displays that are high quality and that give people a positive first impression of your company. You will most likely need more than one banner display, unless your booth is quite small.

You can either buy banner displays or rent them. There are advantages and disadvantages to either course of action. Good quality banner displays are expensive and if you are very short on money then it might be better to rent something as it is less expensive, as opposed to buying something that is not very good quality. However, it is important to note that you can often re-use banner displays, especially pop up banner displays that can be easily stored. So investing in a good quality display will mean that you have the banners ready made next time another exhibition or trade show comes along.

Display banners come in all shapes and sizes; you will have to decide ahead of time what kind you want and how big they should be. The first thing to do is measure the booth and plan out what goes where. Decide well in advance where you will put tables and shelves, if you have any, where the banner displays need to go and how long and tall they should be. It is important to measure the space so that you do not get something that is either too large or too small. Keep in mind also that you might want to put up a TV or computer on the table to advertise your product or service; you do not want your display banner to block the table, as that would be counterproductive.

It is also important to order banner display stands well in advance. Sometimes the company may be out of stock and will have to re-order what you want before they can ship it to you, or there are other delays to getting the banner stands you ordered. Since having the displays are vitally important to your booth, make sure that you get them well in advance.

There are different kinds of displays and different sizes as well. There are tabletop banner displays that sit on the table; they are quite small but can be useful to have. There are larger ones that rest on the floor. Many of these start at 6 ft high and go up from there. Some are straight, some are horseshoe shaped and others are curved. There are different styles and they are made from different materials. Many of them will come with spotlights on top that will shine down on the display. It goes without saying that the larger the display, and the more features it has, the more expensive it will be, but, as was noted above, if you intend to re-use the same display at other trade show booths or exhibitions, the price may be well worth it for you.

Pop up displays are very handy and a good investment. They can be fit into a container, are easily stored and then reused again and again. They are very easy to set up and easy to take down. This is a great plus, as often those manning the trade show booth will be working hard to make sales and talk with potential clients and having something that is easy to set up and take back down again is very helpful. Another plus to getting a pop up display, especially for the larger displays, is that it is easy to transport them as needed. They are less likely to get ruined or dirty as you take them to the next trade show booth.

A few different places sell pop up displays. No matter where you buy them, you should be sure to ask about the warranty. Some have a lifetime warranty on them, which is a plus, as they are quite costly. You can also buy displays of all brands and sizes from online retailers. Buying them online offers the plus that it is easy to find what you have in mind and you can compare prices easily. One thing to be aware of, however, is the shipping costs. Often the retailer will ship your displays to you free of charge, but this may depend on where you live. If you have to pay to have the displays shipped to you, then it is likely to cost a fair bit and of course, you will have to allow for the time it takes for them to get to you.


Display Banners for Trade Show Booths

Posted by on Tuesday, 6 April, 2010

There are many different kinds of banners that you can use for your trade show booth or exhibition. There are table top banners, retractable banners, and banner display stands, to name just a few. They are all different sizes as well, from the smaller ones that sit on the table to the much larger ones that can be seen at a distance. It is important that you get the right banners for your booth if you want to showcase it properly and attract a large number of potential customers.

Table top display banners are small, usually less than a meter high. They are meant to be set on the table and have a catchy phrase or two advertising the products set out on the table, or advertising a special deal your company is offering. A good table top display banner will not clutter up the table but let potential customers know in a sentence or two what your special offer is.

There are a few different kinds of banner stands that are set up on the floor; it is good to have at least a couple of these outside your trade fair booth as it helps people to see at a distance what company you are from and what you are offering. You can use either a tension banner stand, pole banner stand, or retractable banner stand. All of these work well to highlight your booth; pole banner stands and tension banner stands are significantly cheaper than retractable banner stands, which are in the $800 – $1000 dollar range. However, retractable banner displays do have a few advantages. For one, they are the easiest to set up and take down again. For another, they are the easiest to store and will stay in good condition for a long time, making them easily reusable year after year. If you set up trade show booths or exhibitions often then it is worth your money to invest in a good quality retractable banner display.

If you want something that will draw a whole lot of attention to your booth then you can get a digital banner display. As the name implies, this has speakers and an LCD screen built into the banner display. It goes without saying that this will set your booth apart from the others and draw people’s attention to what you are offering. However, the price for this is quite high – close to $3,000. Something that you can consider if you are interested in this particular display banner is to rent one as opposed to buying one.

Most companies that sell banner display stands will also offer the option of renting them instead. This has a number of advantages. For one, it is cheaper to rent trade show display banners as opposed to having to buy them. If your company does not set up very many trade show booths then renting the banner displays that you need will definitely work out cheaper in the long run. Renting the items needed for your trade show also offers you the option of using totally different displays each time, depending on what product you are highlighting that particular year. You should also keep in mind, however, that if you do set up a number of booths at different trade shows and exhibitions, it does work out cheaper in the long run to buy your own display banners that, ideally, have been custom made for your company according to your specifications.

One thing that is very important is to check out the measurements of the booth, in particular the height, so you know how high of a banner stand to get. You do not want one that is either too large or too small. If you are setting up table top banner displays then decide ahead of time how many tables you will have out, what items will be displayed on them, and see how much space you have for a display banner and how big it should be. It is very important to know the measurements of what you want beforehand. This is especially important if you are ordering banner display equipment from an online retailer as opposed to a regular shop. Many online retailers will offer warranties for the items they sell you but they will not give you a refund if you order something from them and gave them the wrong size.

Another important point to keep in mind if you are purchasing banner displays and having them custom made is to have this done well in advance. There is a whole lot of work that goes into having a banner display made to your specifications and you will want to have plenty of time to ensure that it is done just right and there are no mistakes.


Customizable Banner Displays For Your Booth

Posted by on Saturday, 20 February, 2010

Getting word out about your product is one of the best things you can do to benefit your business. If you are not advertising your business properly, you will find you have a severe lack in customers, which could really hurt you and possibly put you out of business. Going to trade shows and expos is a great way to advertise your services, especially if you have a business supplying a product most everyone needs. However, attracting people do your booth should be your main concern, since your product should sell itself.

Display banners are the best way to drum up interest in your product at a trade show. Your display banner should clearly define your product and tell people what you are selling and give them a reason to want to buy it. Think of it this way: Your banner is a statement about yourself. You dress nice and talk nice to your customers, so you want your banner to look nice so that you can draw in customers. In this regard, having a custom designed banner is the best way to make sure your business stands out and you get noticed among the sea of booths at large convention and expos.

Displaying your banner and knowing where to put it is the second most worrisome task. You will need a decent display that has the features you need in showing your banner. There are many different types of banners displays, but many people employ the retractable banner display for use at trade shows and conventions. This is because this type of display is extremely easy to put up and get situated, and once it is situated, if you are not happy with the locale, you can move it yourself. They are light weight and have telescoping arms to put your banner on display properly. In fact, some display banner stands have lighting attached so that attention is drawn directly to your banner. This type of banner stand is perfect if you will be giving a presentation about your product at a trade show and you will find yourself on stage.

Typically, many stages at trade shows and demonstrations tend to have a black background, so the focus is purely on you and your product. If you have a dark banner, your banner could fade into that background for people in the back of the auditorium, which makes it entirely useless in helping promote your product. A trade show display banner that is lit is the best option for getting everyone’s attention, and you can buy banner stands that have this capability. The only downside is that you will need to have a source of power, so that you can plug your display in.

Light-weight banner displays that are retractable are also popular because if their weight and how well they fold up. Many displays can be folded into half their size and stored in a special duffel bag that makes for easy transport. The duffel bag usually includes room for your banner as well, so you can avoid getting it wrinkled and tattered before your shows. Set up is pretty easy for this type of display, but you should give yourself around thirty minutes before you are to give your presentation, that way you can find the best place to display your banner and get it all set up, especially if you have the variety that has lights on it.

Aside from the many different stands that are available on the market, you have other options when it comes to displaying your banner. If you have a particularly large banner that will not fit on the traditional stand, you might want to consider eyelets and a bit or rope or fishing twine. Banners of this size are generally meant to be hung above you at your booth or on the stage as you give your speech, so you will need to find the proper place to get it suspended as you are setting up for your show.

If you have this type of banner, it should be catchy and attract attention, but it should not pull the crowd’s attention away from you and what you are saying or presenting. Finding this delicate balance between a banner that offers a good impression of your product or services but does not distract is key, especially if you will be frequenting several trade shows a year.

When you are not at trade shows, storage for your banner and its display stand can be at a premium, which is why you want a stand that can fold up and be stored away easily. These models are moderately priced and if you purchase a model that has lighting capabilities, you can expect more. However, you should not go without a banner stand, especially if you frequent many shows a year.


The Multifaceted Banner Display

Posted by on Thursday, 18 February, 2010

A banner display is the ideal form of mobile advertising. With tough competition constantly trying to grab more market share in your industry, it is important to have every advantage possible in moving your company’s product. A display banner is a lightweight vinyl sign that is imprinted with custom or computer generated lettering, graphics, or photographs advertising products or displaying organizational messages in close proximity to passerby.

Advantages of Display Banners

The common location to find banner displays is at trade shows and conventions, but they are equally at home in numerous locations, showcasing a variety of events and upcoming dates. The display is retractable, usually using a rewind mechanism that pulls the banner back into its individual roller inside of a cassette cartridge. This type of display is very quick to set up. Simply roll up the banner and raise the telescoping aluminum pole. When you are finished, the banner retracts into the base, which has panels that flip up for access. The banner is protected from damage whenever it is stored. The entire package fits neatly into the base, including banner and support pole, and a carrying case is normally included as well.

There are many options when it comes to roll up displays and banner display stands, including stands made out of recyclable bamboo. However, the most common for its strength to weight ratio is anodized aluminum. This type of framework provides excellent support when extended to a locked out height, will not rust, and is inexpensive to manufacture. The base is typically aluminum as well, and is kept from tipping by the addition of feet that flip out for stabilization. Vinyl roller banners can be switched out in seconds.

Anywhere You Need it

Retractable banner displays make it easy to take your advertising on the road. They weigh less than twenty pounds for very large dual banner stand displays, and a single banner in a shoulder bag weighs an average of five to six pounds. As mentioned, trade shows display the largest concentration of roll up banners in one place, and this is a great location to show off their effectiveness. With pedestrian traffic everywhere, a vibrant banner display that rivets attention away from everything else is a valuable asset. Displays can be enhanced with spot and flood lighting as well, which make it easier to spot trade show banner displays from far away.

The smart choice for a retractable banner display that will be attracting passing traffic at a trade show is a double-sided roller banner display. This allows the business to use two roller banner messages at the same time, or the same one on both sides. To accomplish the dual display, the base holds two cassette cartridges containing the banners, and they each operate independently. This also makes sense if one banner needs to be changed, but you do not want to stop advertising altogether.

Another popular use of a banner display system at trade shows is to create an eye-catching background adjacent to or behind the table or booth. A richly colored display system can add extra layers of interest to potential customers, making them linger longer. The same benefits businesses take advantage of with banner displays at trade shows can be transferred to a retail store front, restaurant, hotel, museum, and many others. The idea is to attract attention and gain interest, and to have an immediate effect on sales, the banner stand display promises a great return.

Display stands set outside of a bar or restaurant are a part of the scenery. They blend in with the background as just another business advertising its products. Yet, in the consumer’s subconscious mind, they never fail to react to the advertisement on some level. Psychologists say that the most powerful advertising is subconscious, which speaks volumes for the effectiveness of banner display stands.

Not all displays are commonplace however. Events lasting only a couple of days or one night only must be advertised differently than the entertainment lineup at a lounge for a whole season. This is where stunning graphics and life-sized photos come in. These displays do not and can not fade into the scenery, but must jolt the onlooker into stopping and paying attention.

To achieve a superbly rendered image on a vinyl banner, a printer will use a high resolution digital image printed at as much as 1200 dpi. This process makes amazing renditions of the original photograph or artwork, and brings the banner stand display to life. When the advertising will cover a broad territory and cost could become an issue, the silk screening process can be used. Producing fine quality images from artwork or photographs, silk screening is nonetheless a more reasonably priced printing option, and a wise choice when the number of banners needed is in the hundreds or more.

A banner display is the logical choice for mobile advertising, and is an investment that pays for itself time and time again.