Bannerstands are a vital part of any trade show or exhibition. Bannerstands show off who you are and what you are selling. They allow people to see your booth from a distance and know what you have to offer. It is important to choose ones that are good quality and will reflect positively on your company. Having shoddy or cheap equipment of any kind at your trade show booth will turn off potential customers and business partners.
The key is to work on your booth set up as early as possible. You should know how long, wide and high the booth is; measure it so that you know how much space you have to work with. Before choosing the right banners you will need to know how big they should be, where the tables or shelves will be and where you will put up your displays.
If you want something that is easy to set up, take down and store then retractable bannerstands are a good choice. These are quite easy to work with and easy to keep in storage to later reuse for other trade shows or exhibitions. It is hard to say what a retractable bannerstand would cost as that depends on what material it is made from, how large it is and whether it has special amenities, such as spotlights on the top. It also depends on whether you are getting one for an indoor or outdoor trade show. Remember if you are setting up an outdoor trade show booth it is very important that your banners and exhibit displays are specifically made for outdoor booths as only then will they be able to handle the sun, wind or rain. Never get indoor banners and displays and try to set them up outside; it never works out well.
As mentioned above, you want to have good quality banners and displays that will reflect well on your company and often the best way to do this is to get your displays custom made. It is a bit pricey and it will take time to think out and plan exactly how you want them to look but the results are well worth it. You will have something that is exactly what you need, when you need it. Of course, you do not have to have something custom made if you do not have the budget for it; you can buy good quality banners and displays from companies that sell them and as long as you make sure to get good quality items you should not have any problems.
For some companies who have a limited budget, renting the items you need as opposed to buying them is a good option. It is definitely better to rent good quality display items and banners than it is to buy something that is lower quality and will look cheap and tacky. Most of the companies that sell trade show items also offer items for rent and will be willing to deliver them to you free of charge.
Another advantage to renting the items you need instead of buying them is that you will not have to worry about storing them and you will not feel bound to reuse the same trade show display set up year after year. If you have invested money in something then you will most likely want to reuse it to get your money’s worth, however renting the equipment you need allows you to use different banners and displays at different trade shows. This can be to your advantage as it will not get monotonous to reuse the same items year after year. However, keep in mind that continually renting the items you need each time a trade show booth needs to be set up does get to be expensive. In fact, over the long term, it is cheaper to buy a good set up and keep it in storage.
One thing you should remember whether you are buying or renting is that it is always best to do so as early as possible. Chances are that other companies are also buying and renting their trade show items at the same time and sometimes the companies that stock these items do not keep a large selection of stock. They will run out and have to re-order, or you will have to choose a different set up that is perhaps not to your liking. This is particularly true of online retail companies as these places often do not keep a large enough storage space and banners and displays do take up a lot of room. You can avoid this problem by renting what you need as early as possible. That way you will have the banners and displays that will complement your product and showcase your company in the best light.