There are many different styles and types of brochure stands, and choosing which one is best to use for certain locations at trade shows depends mainly on where the stand will be located. Typically, stands are sometimes placed in front of the booth, inside the booth or on display tables and shelves. When planning the placement of your brochure display stands, there are many points to take into consideration.
Ease of Transportation: If you have to travel any distance to get to your trade fair, or if you are paying to have your stands and other items transported to your booth, you will need to keep in mind portability and weight. Naturally, large acrylic brochure stands weigh a lot more than similar sized cardboard brochure stands. Large stands in general can be very bulky items to try to package and transport. It is a good idea, before purchasing your stands, to ensure that they can be assembled and disassembled, as it is much easier to transport them in pieces rather than as one large stand. It is important that they are easy to assemble, however, as you usually do not have a lot of time to put them together. It is also best if they fit together, rather than rely on screws or other small pieces for their assembly.
Location of Stand: You also need to plan carefully regarding where you will be placing your stands. Cardboard stands are great as they are lightweight, but you may not want to place it on the floor in front of your booth for example, as they are also fairly easy to knock over especially if the trade fair is very busy with many people milling around.
You may be better off with an acrylic brochure stand to place outside of your booth or on either side of the entrance to your booth. These are usually a little studier and can take the occasional knock or bump without falling over and scattering your brochures everywhere. If you need a table top brochure display stand, you could use one made from either acrylic or cardboard, as both sit well on a table top, and both are able to hold a fairly good sized array of brochures.
Custom-made Brochure Stand: One thing that many companies who regularly attend trade fairs have discovered is that it is very beneficial to custom design their own brochure stands. There are many reasons for wanting to do this. If you are able to design your own stand, you can design it so that it is easy to pull apart and put together, thus ensuring that it is a portable brochure stand. It will also be much easier and potentially even cheaper to transport as well. A problem that is often faced when transporting lightweight stands disassembled is that the actual costs are often calculated on a dimensional weight basis. The smaller the packaging you transport your stand in, the less the dimensional weight costs will be. Small hidden expenses such as having items shipped at dimensional weight costs can really add to your overall setup costs, and they do add up over time.
Another advantage to designing your own stands is that you can have them made to perfectly fit the items that you will be displaying. Thus, if you have different sized brochures you can have the pockets where the brochures are going to be displayed made to fit the exact brochure. This is very helpful also if you display different sized items, other than brochures.
Custom designing your own brochures stand also enables you to add any features you would like to the display. It generally does cost more to have a custom made stand designed for you, but remember if you are able to have them designed as portable brochure stands that can be neatly packaged and transported in smaller boxes or containers, you will soon save enough on your transportation costs to cover the customization of the stands.
Not only can you custom design the acrylic stands but you can also have your cardboard stands custom designed as well. With these, you can even have your product descriptions or pictures of your products printed directly onto the stands. One thing to be careful about when designing your own cardboard stands is the flat design. In other words, it is important to come up with a design that is very easy and simple to assemble quickly, and that does not require intricate instructions on how to fold and set up. It may be the simplest for you to find a ready-made display and then use that as a prototype for your own custom cardboard display.
Whether you choose a custom-made stand, or you will be purchasing or renting a standard display, it is still important to plan carefully before your trade fair. You will want to make sure you have stands that fit your booth and that are both attractive to look at and functional as far as being able to display your brochures and other items.
The disadvantage is that often portable display stands are not all that sturdy. You will need to be careful not to overload them. Having it fall down may damage the items you are trying to sell, not to mention the fact that having it fall on a customer, or potential customer, will not be good for business. If you have a portable display stand be careful to get one that is sturdy and, especially if you are selling books, be careful as to how much weight you put on it.