Posts Tagged custom commercial signs

Tips on Choosing the Right Commercial Signs

Posted by on Tuesday, 22 June, 2010

There are many different kinds of commercial signs. If you are starting a new business and need to buy a commercial business sign, then here a few tips to keep in mind:

– If you are buying an outdoor commercial sign, then make sure it can handle inclement weather. It is vitally important that your sign does not fall apart in snow or heavy rain, as a broken sign will put off potential customers.

– Make sure to get a sign that goes with your business and the style of decor you want your shop or restaurant to have. If your place is meant to be more elegant and upper class, then get a formal or elegant style of sign. If your place is more casual in nature, then a casual sign is better. The latter is often more affordable, but that also depends on where you buy the sign and the exact kind of sign you buy.

– If your place attracts a large nighttime clientele, then buying a neon sign may be a good idea. These bright signs will attract people to your place at night; make sure that the sign is good quality and keep it in working order. There is hardly anything tackier than a neon sign where only half of the sign lights up.

– Besides the sign above your business displaying your company, restaurant, or shop name, there are other commercial signs that can be helpful to have on display. You may want ‘sale’ signs that prominently advertise that certain items are on half price, or a certain percentage off. These fold up signs can be put on the sidewalk so passerby will see and be attracted to your store. If you run an indoor pool, amusement park, or children’s park, you will most likely need to have a few signs with the rules put up so that people can easily see what is or is not allowed on the premises. Many shops and stores also put up signs prohibiting people from bringing in food and drinks, which can be a good idea, as having customers roaming your shop and snacking at the same time is a bit messy. And, of course, pretty much any business has an open/closed sign along with a sign noting the business hours and hotels have (or should have) a sign noting if there is a vacancy or if they are full.

If this is the first time you are setting up a business, then you may find that hiring a commercial sign company is your best bet. A sign company can help you to design a sign that will be catchy for the people whose attention you are trying to attract. They can give you helpful tips on designing your company’s logo, which will often have a prominent place on your sign. They can also give tips on what color or colors are a good choice. Those who work in this department have a lot of experience that you can tap into. While of course it does cost a bit more, you may very well find the extra expense to be worth it.

Besides doing the designing, the company should also be able to create and put up your new sign. Some companies only do designing, however, and you may have to find a separate company to do the creating and set up of your sign. Make sure the company makes signs from the material you want the sign made from; as was mentioned above, signs are made from many different materials and not all sign companies make signs from all materials.

It is almost impossible to say what a sign company would charge as that depends on many different factors – the material your sign is made from, how large or small it is, where your company, shop, or business place is located, where the sign will be placed, and a myriad of factors. You should be prepared to spend hundreds of dollars, though, for something that is well-done and good quality.

Besides having a sign on the top of your building, you may also have the business’ name engraved onto the window. Of course, this would also depend on the nature of the business. Most shops would, generally speaking, prefer to have a good window display that would attract potential customers. However, a business may want to have the name on the window; see what works best for you.

Besides the outdoor sign, you may also want to have the name of your company on the inside. Often a large company will have the company’s name and logo placed above the reception counter; while this is not necessary, it can often look quite elegant, especially if the sign is done correctly. If your business is large, and especially if it is multi-faceted, you would most likely want to have a number of signs up advertising what you do. These signs also help customers to find the right section of your company or store.