If you are looking for a unique and fun way to advertise your product at an outdoor trade show or a large gathering, feather banners are a popular, intricate method of marketing that are guaranteed to catch the eye and leave an impression. Odds are that you have likely seen a feather banner in the past few days, as they are a popular tool of car salesmen, with giant slogans or symbols, as well as companies with larger than life images of their products on the front lawn of office buildings. Feather banner flags are relatively inexpensive, durable, and can be used at any number of outdoor (or very large indoor) gatherings, such as concerts, ball games, and festivals.
Feather banners, also known as banner flags or beach wings, have exploded in popularity over the past few years due to the production of the synthetic fibers and the computer designs capable of large-scale imagery on replication. Promoting brands, organizations, or images of products (such as twenty foot tall bottles of soda or house sized hamburgers), feather banners are sure to attract attention, especially from children. Each banner features curved fabric with enough space for any sized logo, from modest proportions to overinflated models that are several stories tall. Feather banners are lightweight synthetic material that can easily be carried by one person, and are completely collapsible, taking only a few minutes to break down into a portable shape.
Graphic design or creative art firms can manufacture a feather banner to exact specifications of size, color, dimensions, and product imagery. Single-sided or double-sided graphics are available so that as the banner flaps in the wind, it can display more than one message or have the same slogan on either side. Larger models called banner flags are more often used outdoors, especially in high wind environments for motion attraction, while smaller banners can be placed indoors or in columns for consistent reinforcement. Either outdoor or indoor, banner flags can greatly increase recognition of a company, brand, or slogan. The lightweight fabric gives a fluttering effect in wind, so that it truly resembles a feather in the breeze. The contouring effect of the banner’s face allows it to move with the air currents rather than against, so that motion is gentle and stable, and the fluttering does not mask your company’s slogans.
Banner flags are designed with high yield screw applications so that they can be installed on sandy beaches, rocky hills, or thick grass. They can be used in any season, so that a banner on a ski slope in winter can easily be packed up and transferred to biking routes during summer. They are designed to follow the motion of breezes, so they bend rather than rip and are resistant to all but the most intense environmental damage; waterproof and capable of absorbing high intensity sunlight, they can be used at any part of the open outdoors where there are people to see it. At the same time, they can just as easily be set up on sidewalks or along boardwalks for maximum traffic and exposure. For large indoor areas, such as gyms, convention halls, and lobbies, a feather banner can promotes your businesses’ interests around every turn.
At large scale trade shows, these banners work to separate your product from a large crowd. Vibrant colors and the motion of human generated drafts serve for a much more intricate point of attraction than a dry erase board or a cardboard diagram; consider placing as many feather banners as possible in the area, especially away from your booth or setup area to direct attention away from competitors and towards your services. The size of feather banners — usually around eight feet tall and as large as twelve feet tall — makes them stand out in any crowd, so that even in a mass of curious spectators your logo will be perceived.
Companies that produce banner flags also market other attention grabbing devices — such as inflatable dummies and replicas — and many package together their designs for mass production to business ventures. The individual cost of feather banners, however, may be anywhere from one hundred dollars to a thousand dollars depending on the complexity of the design and the desired materials. Although synthetic fiber is the standard for most banners, some companies spend extra on smoother material so that customers can actually touch and feel the banners. Other banners can be designed for see through slogans or even glow in the dark slogans — all measures that will get your customers focused on your products.
A feather banner flag is an ideal way to attract attention to a slogan or product in a large setting with hundreds or even thousands of potential customers. Consider design needs and budgets, and then consult a graphic design firm for the models’ production.