Posts Tagged exhibit trade show booth display

Your Trade Show Display Booth

Posted by on Monday, 15 February, 2010

Choosing the right trade show display booth is often the key to a successful show. Trade show booth displays should be designed around your marketing intentions for the duration of the show you are attending, and since they can become pricey rather quickly, they should definitely conform to your budget.

A trade show display booth is quite popular and necessary in many different forums. We will discuss the various kinds with are available for you to purchase or rent. There are several companies which only deal in this type of product. This is their specialty. The downtown Phoenix Convention Center is world class and there are so many different types of events there it is hard to fathom. The one thing that those events have in common is they will attract suitors that will want to use a trade show display booth to position themselves to spread their message and to sell their product. It is their portable retail store even if they are not a retail organization. In this circumstance, they are all a retail outfit. These booths represent their home to them, a transportable home that represents something much bigger.

Trade show booth displays can include banner stands and even displays which can be propped up in a short amount of time. Modular displays are a little more complex but it does not matter the task or purpose, there seems to be an exhibit trade show booth display for you. Not only are your needs important they are covered. Do you have trade show booth display ideas? You mean like graphic design possibilities; those options are available as well. Whatever type of logo or decal you want posted up, they are available. It does not matter if your event is designed for families and it is at Chase Field and it is baseball related or it could be in a hotel advertising spas, there are trade show display booths of all makes and models.

The trust trade show display booth is framed my aluminum. This is not uncommon. Truss refers to the structure, what is it made of and how it is put together. A ladder may be necessary to frame some of these booths unless you are 7 feet tall. If David Robinson is not available, this is something to consider. There are many different sizes though since customers have so many varying needs. What is special about the trusses is that they can be manipulated and built to accommodate any need. It does not matter how many trade show booths displays that you want to have around the booth, the truss can be made to incorporate this look and expectation.

These booths are tremendous marketing tools. They are portable stores, they may not have an electronic cash register machine but they can still allow for the transaction of business. A pop up booth are some of the easiest booths to set up. They do not weigh much and they are not awkward to carry around. They can be set up by one person. So a company can just dispatch one of their employees to the site about 30 minutes before hand, actually about 5 minutes before the event begins and this display can be up, ready for battle, ready to host an organization’s team. These pop up demand not one tool which may disappoint a do-it-yourself retail store but this is the truly do-it-yourself mate, the pop up display. They also are created to host their fair share of graphics. The pop up is fascinating because of its ease of use.

Some booths have displays which are comprised of fabric. Usually it is weather and water proof vinyl but this does not mean this is the only way they are made. This allows the graphics to penetrate the material to its core. The images now just leap out and strike someone, they garner more attention. This is ideal to be at an event that is not food related. The client that wants to use fabric probably should not be doing any cooking inside the booth but a fabric booth can be utilized by every taker. The structures for these booths do not involve a 30 page manual on how to set up, it is pretty self explanatory and the manual is pretty simple to follow.

The modular booth is perhaps the most dynamic. They are the Burger King of trade booths. They are the Whopper of all the booths. They made not taste good but they look spectacular, they are a few meters ahead of everyone else in a 100 meter sprint. They can be configured in so many methods; you will never see the same one twice. Their style can be manipulated by the client and their charm is that can be accompanied with so many accessories. It is like all those choices that Subway offers us when making a sandwich. There is literally not two alike because every group that buys or rents one has their own ideas for them. The only limit is the human imagination.

Truss booths have been mentioned before but there was a point missing. Their purpose is to offer that powerful or construction look, like something a drill or cement manufacture would be attracted too. They have industry swagger about them. They are under the modular display family and they are astonishingly flexible. They are often preferred by retail organizations.

It does not matter if you want a hanging display or something that is fixed into the ground; there is a manufacture for you. It does not matter if your event is outside in the fairgrounds or inside a magnificent convention center like the one in downtown Phoenix, there is a booth for you. Sometimes the temperature cannot be controlled, there our booths designed to persist despite Mother Nature’s presence. These booths are amazing since they can project your theme and offer some privacy to your workers at the same time. They are like a portable little inner sanctum but they can connote broad appeal and are meant to transfer your organization’s message to the potential customers. The only thing that should go up after this is your company’s membership.


Designing Exhibit Displays

Posted by on Sunday, 14 February, 2010

If your company is going to be attending and participating in a trade show of any kind, one of the first things you will need to decide on is your exhibit display. Naturally, part of your display will include your company sign and logo, and your contact information, but this is usually a very small part of the overall display. While it sounds like a simple procedure to come up with exhibit displays, it is not always as easy as it seems.

To begin with, you will need to decide on how many displays you will need.  As you usually book your booth for trade fairs well in advance of the event, you should know the specifics of your booth’s dimensions quite a while before the trade show is scheduled to open.  You will also need to know the type of shelving you are planning on having in your booth, and how high it will be, as well as what the actual layout of the booth is, in order to know exactly how many and what size exhibit booth displays to design.

Once you know the scope and plan for the displays and signs, you can then brainstorm ideas as far as what you will include on them.  If you do not have a graphic design department in your company, you will need to outsource the actual designing and the printing of the display exhibits. However, you should be able to at least come up with a general idea of what you would like to have on show to present to other tradespeople and the public via your tradeshow exhibit display.

There are as many different design ideas as there are people, as everyone has a slightly different take or idea on what they feel would best represent their company when it comes to trade show display exhibits. If you are a new company, or you have never attended a trade-show before, you may find that it would be beneficial to visit other tradeshows and carefully note how other booths are setup.  Oftentimes companies will have graphic displays in the form of posters, around their booth and they may also have a video presentation, featuring their company or the products they produce or sell. It is also often helpful to have a presentation or information board, which outlines your company’s products, or any other information that you would like to present to others.

Your exhibit trade show booth display should be eye-catching, as well as give a very good, clear and concise explanation of your company and your company’s products.

Poster Displays:  These displays are the ones that initially catch people’s eye. They should be designed to both give a clear representation of what your company is all about, and your products, and to be visually very appealing as well. The aim, with the poster displays, is to draw people into your booth. Once they are there, then you will find that they will pay attention to your other products and your other displays.  You should have vivid colors, with bold lettering on the poster displays. Clear photographs make great poster displays. When designing poster displays for our tea company, we blew up high quality photos that showed the entire tea production process, beginning with the hand harvesting, and ending with the professional packaging. Detailing your company’s production process in this way with an appropriate trade show exhibit display is very eye-catching and visually appealing.

If you do not have a very detailed production process, or if your company is a middle-man company, or you mainly deal with retail, or you are a service company, you can design catchy poster displays of people using your products instead. No matter what type of business you operate, highlighting what you do in a visually appealing way will draw people into your booth.

The poster displays should be large, bold and should be positioned high up so that people can see them even from far away. Usually these type of displays are put up above your shelving. This is a good reason why you may want to limit the height of your shelving, and make sure that you have enough space for poster displays above the shelves. Generally, these posters are backed with very lightweight Styrofoam or plastic sheeting, so they are easy to manage and they stay up very well with little needed to attach them to the booth wall.

Trade show exhibit displays are a lot of fun to design, they do a great job of drawing people into your booth, and the great thing about them is that if you treat them gently you should be able to keep them and reuse them again and again at different trade shows and fairs. Plan your exhibit displays with this in mind, and you will be set for years of trade shows.