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Something that is an essential investment for anyone who attends trade shows on a regular basis, or who attends fairs, is portable displays. If you are new to the world of trade shows, and you do not regularly showcase your products or advertise your trade or services, you may end up getting quite confused when you realize the large number of portable display stands and the many different types of stands there are. If that is the case, do not worry. It is actually simple to understand all about display stands.

Portable display systems can include such items as pop up display stands, banner stands, display cabinets, and folding displays.  Portable displays can be tabletop, or floor displays.  When it comes to deciding exactly what portable trade show displays you will need, there are a few factors to take into consideration.

Cost and Amount of Use:  If you estimate that you will be attending a large number of fairs or trade shows, you will probably find that it is best to actually go for the higher end displays, even if they do cost more than cheaper displays. You will want the displays to be durable and long lasting. Displays can take quite a beating at a trade show. They are constantly being used by people, rotating displays will be turned back and forth, people bump into the displays and have even been known to knock them over in particularly crowded situations such as exist in some trade shows.  They also get knocked around a little during transit, sometimes, no matter how carefully you package them. So, if you are planning on doing a lot of traveling and you will be transporting your displays over long distances, invest in something that is strong and durable.

The Size of Your Booth Determines the Size of Displays:  Usually when a company is just beginning, they do not hire out the largest booth at the trade show. If that is the case with your company, then you may want to go for the smaller sized portable display stand. Determine in advance if you will have room for a floor stand, and if so, what type of floor stand. A rotating wire stand is usually very good to have at trade shows, as you can fit a lot of items on them, and you can also have several people gathered around looking at your products at the same time.  If space is an issue for you, however, you may find that purchasing a couple of portable display cases that can sit out the front of your booth and some table top displays for your tables and counters is sufficient.  You usually need to book your booth many months before the actual days of the trade show, so you will have plenty of time to map out how you want our booth to look.

Portable Display Boards are a Must: No matter what size your booth is, you will need to invest in display boards.  You should have some lining the back of your booth, high up is fine if you have shelving lining the walls, otherwise make them bigger. These are what will draw people into your booth.  While it is great to have big bold displays with little writing on them, I have found that actually having something on the boards for people to read is a real drawing card too.  While people are initially drawn to the graphics on the boards, once they see that something is written on them, most people will take the time to read the board and follow the text, which can be positioned to lead them into the booth and stop in front of a display stand.

It is also good to have some smaller display boards made. You can have some attached to the front of your counter or desks, which drop from the counter to the floor. These do not have quite as much drawing power as the larger back displays, but they are noticeable. They also do a very good job of sealing off the counters so that no one can see what you have underneath them.  Usually, that space is used to store additional products, brochures, and other items.

Initially, you only need to invest in portable trade show display materials.  Of course, if you find you are traveling to a lot of trade shows, you may find that it is worth investing in a portable booths“title=”" >display booth as well. These booths do look very professional, as everything matches well but it is possible to achieve that same level of professionalism by combining different portable display items. The great thing about investing in them is that once you have made the initial investment you will always have on hand the items needed for a trade show.  Make sure you store them well once the show is over, and assign someone to keep track of them as well.

You have your first trade show to attend, and you are excited at the possibilities that are before you. You will most likely meet new customers, make new friends and form new business relationships.  You may even snag that big international sale.  However, many months of planning goes into attending a trade show, and one of the first considerations is negotiating a location and then paying for a display booth.

I have attended trade shows, and I know how important it is for your tradeshow display booth to be set in a good location. Here are some suggestions of good locations for booth displays:

* Corner booths –  Corner booths are great because you get traffic from two aisles at the same time. Double exposure really can be a big help.
* Facing incoming people — If you are fortunate enough to get a booth close to either an entrance to the trade show or an exit, you will enjoy a lot of people dropping by your booth.
* Beside other busy booths — Yes, that is right! People may target your competitors, but chances are if your booth is nearby, they will drop by your booth as they leave.
* Where you do not want to be! — At the very end of the hall, or on the very last aisle, or near a service entrance.

Sometimes there is not a lot you can do about your location, as in some instances you are simply assigned a location without being able to specify exactly where you would like to be. In other situations, you get what you pay for. If you want a top location, then you need to be willing to fork out top bucks for it.

Setting Up the Booth

You will need to set up your trade show display booth well in advance. Depending on the size of the actual trade show and the number of attendees, you will be given one or two days in advance of the opening of the show to set up your booth.  It can be a lot of fun setting up display booths, providing you have done all the needed work and preparation beforehand. One of the most stressful situations you can find yourself in is waiting at the trade show for either your display posters, or new display stands to arrive.  There will invariably be delays in getting things ready for the show, so give yourself plenty of time. Trade shows can be very exciting, but they are also a lot of hard work where you are often on your feet for over twelve hours at a time, sometimes longer. They can be stressful and tiring, so do yourself a favor and prepare well in advance.

The exact layout and design of trade show display booths depends on what is being showcased. Do you have products, or do you provide a service. Chances are, if you sell products you will have shelves and counter-tops displaying samples of your goods. If you are a service company, you may be more likely to have large poster displays, and audio visual presentations. One thing that is often overlooked for first time trade show attendees is having a table and chair set where you can sit down, on site, with respective clients. If someone comes to your booth, interested in what you have to offer, you will want to sit down with him or her right away, then and there.

Many different things can help make your life much easier when it comes to setting up your display. Purchasing a pop up display booth will greatly simplify the whole initial set up time, and you can buy additional accessories that match exactly with the display, which gives your how booth and display a very professional and coordinated touch.  This portable display booth is really a great idea if you are short on people to set up and man the booth too, as it is very simple and easy to put together.

If you want to cut costs, you can also quite often buy used display booths, quite often from the same companies that sell portable booths or who sell booth accessories.  If you shop around, it is possible to find used booths that are still in very good condition.

Generally, when setting up trade show booth displays it is a good idea to have bold, colorful large sized posters set around the back of the display booth. You also need to make sure that you have sufficient smaller display stands and decide if you need a floor display stand. Sometimes it is enough to have shelves, with one rotating display stand on the corner counter for example.  Layout is very important, you want to first have something that will immediately catch someone’s eye, and then lead him or her into your display area. A good way to do this is by using smaller photo displays, or a poster up with interesting text that people stop to read.