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Promotional printed pens, everyone has them, everyone uses them, and everyone passes them around. They come in all different sizes and types and in every color of the rainbow. They are easy to transport, store and give away. You can be sure that whoever receives it will pass it on to someone else. Pens seem to be the ideal marketing tool.

Purposes
Promotional printed pens serve many purposes. They are an excellent tool for employees to use at their desks for writing and to give to customers during business meetings and sales calls. Pens are also one of the most sought after items at trade shows. Since most people carry pens with them, they will also pick them up wherever they see them.

Pens are something that few people will turn down, as pens always seems to be in short supply when they are needed. Pens are also items that are easily lost and frequently stolen. Therefore, a promotional printed pen will provide a wide advertising base as it will reach a large number of people.

Everyone can relate to a situation where they are on the phone and need to write something down. Almost everyone has experienced this, and they have not had a pen handy to write with. Therefore, any pen that they see, they will often pick up in an effort to avoid not having a pen when they need one.
When a business gives a printed promotional pen to a customer, that customer will take the pen back to their home, office or vehicle. While the customer may not think about whose name is printed on the side while they are writing, when they need whatever a particular business provides, the name will be recognizable and remembered. This will provide the business with a reliable client that will return to them repeatedly.

Where to Buy Them
Many companies specialize in printing promotional pens. A simple of searches on the internet for printed promotional pens will yield results with thousands of companies that would be happy to print pens and ship them worldwide. Many of them will even offer discounts if you buy more.

These companies are often screen printers or sign makers. They will offer a variety of promotional items, such as t-shirts, banners, coffee mugs or gifts. Often, if you order several types of items with the same printing on them, they will only charge one design fee for all of the different items. Therefore, buying in bulk may prove to be beneficial if a business intends to offer items at a trade show, job fair or meeting.

Designing Them
Since the purpose of offering free items to customers is to gain or keep their business, it is best to keep a few design tips in mind.
• The single most important piece of information is the business name. It should be the biggest lettering on the item, and easy to read.
• The second most important piece of information is how to contact the business. If there is a toll free phone number, this is the phone number that should be on the item, and it should also be bold and easy to read.
• While slogans may be catchy, unless they contain the name of the business, they are not important. They take up valuable space, but provide little information to the customer.
• Depending on the space available, a short bulleted list of services provided may be a prudent choice. This will tell customers what type of business is being promoted and why they may want to contact the business.
• Color choice can be more important than it sounds. If a business uses specific colors in their logo, having pens in those colors may be a better and more cost effective choice than printing a logo onto the pen that may become distorted on a cylindrical surface.
• Likewise, choosing a print color that will stand out against the color of the pen is always preferable since it allows the information to be read easily.
How Long Will it Take?

Having items printed with custom information can take time. It is best to allow four to eight weeks, minimum, for delivery of these items. Some companies will expedite an order for an additional fee. In order to avoid the extra fees, it is best to plan ahead. If promotional items are used on a regular basis, it is best to order replacements early to be sure that the items are always in stock and new items will arrive before the old ones run out.
Summary

While promotional printed pens and other promotional items may seem like a lot of work, they are excellent marketing tools. Not only do they make a business more memorable, they reach far more potential customers than regular advertising. If a business plans ahead and looks for the most economical choices, promotional sales items can increase a business’s client base significantly for a minimal price.

People could be forgiven for taking for granted an item such as the promotional pen. Many do and they overlook the special attention to detail and the designs that are taken into account when constructing these items. The very low cost of these items does not reflect the quality, attractiveness, and the overall durability of these products either. The wide variety of these promotional pens can easily be tracked down with a momentary flick through a catalogue or a magazine.

You can even find a plethora of differently designed pens on a variety of different websites too. Not only can you find a massive choice of different styles and colors but you can also attain a vast amount of different mechanical options too. Some of which can be extremely complex. The best deals are generally to be had online, as with most things in life today. However, if you do visit the stores directly you can sometimes strike a deal with the owner because you will purchase online otherwise.

The wide variety of promotional product pens available are nearly always used as marketing tools at trade fairs around the world. For this reason the quality of the pens that are used is paramount as it holds the company or companies name that is being promoted. However, cost is also a factor as there will normally be thousands of them printed at any one time. The company concerned will not want to spend thousands of dollars on pens.

This makes the bic promotional pens one of the most popular and commonly printed pens in today’s market place. The bic pen operates with an extremely simple yet effective method. The ball and socket mechanism that the pen possesses allows the ball to roll along the surface of the paper whilst collecting the ink from the internal chamber. This action transfers the ink onto the surface. The cost effectiveness and the general long lasting durability of this type of pen makes it one of the most used the world over. Its invention and usage even dates as far back as the 1930`s.

As with many items, over time there has been technological advancement. The world of custom promotional pens is no different. Over the years, they have become more efficient and cost effective. They now come under 2 general categories, disposable and refillable. All of the disposable pens are generally constructed from light weight and low cost plastics. This enables the user to simply throw them away after use. These are favored by many businesses for the low outlay.

The refillable pens however tend to be made from much more expensive and durable products; these are usually high end plastics or metals. Upon the pen running out the whole central chamber is completely replaced providing the user with a good as new writing implement. The reusable pens are generally used by businesses with a higher budget or those who are looking to create a particularly good impression at their trade fair.

Other varieties of cheap promotional pen that also use the same system as the bic pen are the roller ball pens. The main factor that sets the roller ball apart from the bic is the type of ink that it uses. The roller ball always uses water or gel based ink, whereas the bic uses an oil based one. The water based inks are substantially thinner and less viscous than the oil based inks and are preferred by many. The reason for this is that the wet look of the roller ball ink is not too dissimilar to that of the much more expensive fountain pen. This makes for a much better look on the writing surface.

The introduction of printed promotional pens by businesses across the world has helped to revolutionize the world of the writing implement. In today’s thriving economic climate, there are many different variations of the promotional roller ball and bic pens found in nearly every type of business worldwide. This includes everything from law firms to launderettes, from banks to betting shops. There is almost nowhere that you can go without coming across some sort of bic pen.

The constant increase in the use of promotional ink pens by many businesses has been due to their effectiveness and their constant reliability. There are many different ways to use the pen to their advantage.

A company can have them on display at their stall at trade fair that they are attending. They can have them located on every desk in their office from the reception to the conference room. They can even be handed out when conversing with potential clients at meetings across the globe. Whatever content the pen is used in it never fails to convey the message printed upon it.