Promotional printed pens, everyone has them, everyone uses them, and everyone passes them around. They come in all different sizes and types and in every color of the rainbow. They are easy to transport, store and give away. You can be sure that whoever receives it will pass it on to someone else. Pens seem to be the ideal marketing tool.
Purposes
Promotional printed pens serve many purposes. They are an excellent tool for employees to use at their desks for writing and to give to customers during business meetings and sales calls. Pens are also one of the most sought after items at trade shows. Since most people carry pens with them, they will also pick them up wherever they see them.
Pens are something that few people will turn down, as pens always seems to be in short supply when they are needed. Pens are also items that are easily lost and frequently stolen. Therefore, a promotional printed pen will provide a wide advertising base as it will reach a large number of people.
Everyone can relate to a situation where they are on the phone and need to write something down. Almost everyone has experienced this, and they have not had a pen handy to write with. Therefore, any pen that they see, they will often pick up in an effort to avoid not having a pen when they need one.
When a business gives a printed promotional pen to a customer, that customer will take the pen back to their home, office or vehicle. While the customer may not think about whose name is printed on the side while they are writing, when they need whatever a particular business provides, the name will be recognizable and remembered. This will provide the business with a reliable client that will return to them repeatedly.
Where to Buy Them
Many companies specialize in printing promotional pens. A simple of searches on the internet for printed promotional pens will yield results with thousands of companies that would be happy to print pens and ship them worldwide. Many of them will even offer discounts if you buy more.
These companies are often screen printers or sign makers. They will offer a variety of promotional items, such as t-shirts, banners, coffee mugs or gifts. Often, if you order several types of items with the same printing on them, they will only charge one design fee for all of the different items. Therefore, buying in bulk may prove to be beneficial if a business intends to offer items at a trade show, job fair or meeting.
Designing Them
Since the purpose of offering free items to customers is to gain or keep their business, it is best to keep a few design tips in mind.
• The single most important piece of information is the business name. It should be the biggest lettering on the item, and easy to read.
• The second most important piece of information is how to contact the business. If there is a toll free phone number, this is the phone number that should be on the item, and it should also be bold and easy to read.
• While slogans may be catchy, unless they contain the name of the business, they are not important. They take up valuable space, but provide little information to the customer.
• Depending on the space available, a short bulleted list of services provided may be a prudent choice. This will tell customers what type of business is being promoted and why they may want to contact the business.
• Color choice can be more important than it sounds. If a business uses specific colors in their logo, having pens in those colors may be a better and more cost effective choice than printing a logo onto the pen that may become distorted on a cylindrical surface.
• Likewise, choosing a print color that will stand out against the color of the pen is always preferable since it allows the information to be read easily.
How Long Will it Take?
Having items printed with custom information can take time. It is best to allow four to eight weeks, minimum, for delivery of these items. Some companies will expedite an order for an additional fee. In order to avoid the extra fees, it is best to plan ahead. If promotional items are used on a regular basis, it is best to order replacements early to be sure that the items are always in stock and new items will arrive before the old ones run out.
Summary
While promotional printed pens and other promotional items may seem like a lot of work, they are excellent marketing tools. Not only do they make a business more memorable, they reach far more potential customers than regular advertising. If a business plans ahead and looks for the most economical choices, promotional sales items can increase a business’s client base significantly for a minimal price.