Setting up one or more quickscreen banner stand at your booth can be a good way to attract customers to what your company has to offer. These handy items are easy to set up and take down again and easy to store when not in use. While many trade show booths like to use the larger and more expensive pop up stands, you can set up a nice looking, high-end booth with one or more banner stands, along with a banner that shows what company you represent. If your booth is set up nicely and the banner stands are good quality, then your booth will be attractive and give people a positive impression of your company.
Banner stands come in different sizes; it is important that they are big enough so people can see at a distance who you are, but you also do not want to get something that is too big. The first thing you should do is go to the booth as soon as you can after you rent it and decide on what will go where. Decide if you will have a table display or shelving units to showcase your products. Having a TV to help advertise your products can be a good idea; if you decide to have one then make sure that the banner stands will not get in the way of people seeing what you are showing on TV. This will affect how many banner stands you purchase and how high and wide they are.
The advantage of using a quickscreen banner stand as opposed to a regular one is that it is easy to change the message put up on them. This can come in quite handy if you want to offer a special sale or promotion during the last day or two of the trade show, or if you want to reuse them for future trade shows. You can get either single sided or double sided banner stands of this nature; you can also get ones that have a spotlight added to the top if you want, for an extra fee.
One tip when shopping around for these banner stands is to see if the graphic is included with the stands or if you have to pay extra. Some companies, such as Redcliffe, will include the graphic in with the price, which can be quite helpful. Also, be aware that this particular kind of banner stand is a bit pricey – you will have to be willing to pay at least $600 per stand, unless you are getting one of the mini stands which cost only a bit over $500.
There are a number of places that will rent you the items you need for your trade show booth. There are advantages to renting the items you need instead of buying them, and you will have to weigh up the pros and cons carefully. With rented equipment, you can change the look of your booth year after year. You do not have to keep the same ‘look’ with future trade show booths if that is not what will showcase your product in the best light possible. In addition, it is cheaper to rent the items you need instead of buying them, at least in the short term. However, if you are going to set up booth at other trade shows or exhibitions then you should seriously consider investing the money needed to buy custom made banners that will say exactly what you want them to and make it easier for potential customers to see exactly what you are offering. Buying the items needed is cheaper in the long term; also, you do not have to worry about not being able to rent what you need due to the items being out of stock.
While having the sleekest and most modern kind of banner stand is a plus, if you want it to be effective in attracting people to your booth then it is even more important to pay attention to the graphic display you have put up on it. Hire a graphic company that has experience with making graphic display for booths and work with them to create something that is eye-catching and will attract people to your stand. While you may have ideas for how you want the graphic design to look, you may find that it pays to listen to the designer who is working on it for you, as the designer is an expert in the field and may be able to improve on your design considerably. Do not be stuck on any one idea but be open to what the graphics company may suggest as far as style and colors go. That way, you are more likely to create a high-end banner sign that will serve its purpose well.