Posts Tagged retractable banner displays

Display Banners for Trade Show Booths

Posted by on Tuesday, 6 April, 2010

There are many different kinds of banners that you can use for your trade show booth or exhibition. There are table top banners, retractable banners, and banner display stands, to name just a few. They are all different sizes as well, from the smaller ones that sit on the table to the much larger ones that can be seen at a distance. It is important that you get the right banners for your booth if you want to showcase it properly and attract a large number of potential customers.

Table top display banners are small, usually less than a meter high. They are meant to be set on the table and have a catchy phrase or two advertising the products set out on the table, or advertising a special deal your company is offering. A good table top display banner will not clutter up the table but let potential customers know in a sentence or two what your special offer is.

There are a few different kinds of banner stands that are set up on the floor; it is good to have at least a couple of these outside your trade fair booth as it helps people to see at a distance what company you are from and what you are offering. You can use either a tension banner stand, pole banner stand, or retractable banner stand. All of these work well to highlight your booth; pole banner stands and tension banner stands are significantly cheaper than retractable banner stands, which are in the $800 – $1000 dollar range. However, retractable banner displays do have a few advantages. For one, they are the easiest to set up and take down again. For another, they are the easiest to store and will stay in good condition for a long time, making them easily reusable year after year. If you set up trade show booths or exhibitions often then it is worth your money to invest in a good quality retractable banner display.

If you want something that will draw a whole lot of attention to your booth then you can get a digital banner display. As the name implies, this has speakers and an LCD screen built into the banner display. It goes without saying that this will set your booth apart from the others and draw people’s attention to what you are offering. However, the price for this is quite high – close to $3,000. Something that you can consider if you are interested in this particular display banner is to rent one as opposed to buying one.

Most companies that sell banner display stands will also offer the option of renting them instead. This has a number of advantages. For one, it is cheaper to rent trade show display banners as opposed to having to buy them. If your company does not set up very many trade show booths then renting the banner displays that you need will definitely work out cheaper in the long run. Renting the items needed for your trade show also offers you the option of using totally different displays each time, depending on what product you are highlighting that particular year. You should also keep in mind, however, that if you do set up a number of booths at different trade shows and exhibitions, it does work out cheaper in the long run to buy your own display banners that, ideally, have been custom made for your company according to your specifications.

One thing that is very important is to check out the measurements of the booth, in particular the height, so you know how high of a banner stand to get. You do not want one that is either too large or too small. If you are setting up table top banner displays then decide ahead of time how many tables you will have out, what items will be displayed on them, and see how much space you have for a display banner and how big it should be. It is very important to know the measurements of what you want beforehand. This is especially important if you are ordering banner display equipment from an online retailer as opposed to a regular shop. Many online retailers will offer warranties for the items they sell you but they will not give you a refund if you order something from them and gave them the wrong size.

Another important point to keep in mind if you are purchasing banner displays and having them custom made is to have this done well in advance. There is a whole lot of work that goes into having a banner display made to your specifications and you will want to have plenty of time to ensure that it is done just right and there are no mistakes.


Customizable Banner Displays For Your Booth

Posted by on Saturday, 20 February, 2010

Getting word out about your product is one of the best things you can do to benefit your business. If you are not advertising your business properly, you will find you have a severe lack in customers, which could really hurt you and possibly put you out of business. Going to trade shows and expos is a great way to advertise your services, especially if you have a business supplying a product most everyone needs. However, attracting people do your booth should be your main concern, since your product should sell itself.

Display banners are the best way to drum up interest in your product at a trade show. Your display banner should clearly define your product and tell people what you are selling and give them a reason to want to buy it. Think of it this way: Your banner is a statement about yourself. You dress nice and talk nice to your customers, so you want your banner to look nice so that you can draw in customers. In this regard, having a custom designed banner is the best way to make sure your business stands out and you get noticed among the sea of booths at large convention and expos.

Displaying your banner and knowing where to put it is the second most worrisome task. You will need a decent display that has the features you need in showing your banner. There are many different types of banners displays, but many people employ the retractable banner display for use at trade shows and conventions. This is because this type of display is extremely easy to put up and get situated, and once it is situated, if you are not happy with the locale, you can move it yourself. They are light weight and have telescoping arms to put your banner on display properly. In fact, some display banner stands have lighting attached so that attention is drawn directly to your banner. This type of banner stand is perfect if you will be giving a presentation about your product at a trade show and you will find yourself on stage.

Typically, many stages at trade shows and demonstrations tend to have a black background, so the focus is purely on you and your product. If you have a dark banner, your banner could fade into that background for people in the back of the auditorium, which makes it entirely useless in helping promote your product. A trade show display banner that is lit is the best option for getting everyone’s attention, and you can buy banner stands that have this capability. The only downside is that you will need to have a source of power, so that you can plug your display in.

Light-weight banner displays that are retractable are also popular because if their weight and how well they fold up. Many displays can be folded into half their size and stored in a special duffel bag that makes for easy transport. The duffel bag usually includes room for your banner as well, so you can avoid getting it wrinkled and tattered before your shows. Set up is pretty easy for this type of display, but you should give yourself around thirty minutes before you are to give your presentation, that way you can find the best place to display your banner and get it all set up, especially if you have the variety that has lights on it.

Aside from the many different stands that are available on the market, you have other options when it comes to displaying your banner. If you have a particularly large banner that will not fit on the traditional stand, you might want to consider eyelets and a bit or rope or fishing twine. Banners of this size are generally meant to be hung above you at your booth or on the stage as you give your speech, so you will need to find the proper place to get it suspended as you are setting up for your show.

If you have this type of banner, it should be catchy and attract attention, but it should not pull the crowd’s attention away from you and what you are saying or presenting. Finding this delicate balance between a banner that offers a good impression of your product or services but does not distract is key, especially if you will be frequenting several trade shows a year.

When you are not at trade shows, storage for your banner and its display stand can be at a premium, which is why you want a stand that can fold up and be stored away easily. These models are moderately priced and if you purchase a model that has lighting capabilities, you can expect more. However, you should not go without a banner stand, especially if you frequent many shows a year.


The Multifaceted Banner Display

Posted by on Thursday, 18 February, 2010

A banner display is the ideal form of mobile advertising. With tough competition constantly trying to grab more market share in your industry, it is important to have every advantage possible in moving your company’s product. A display banner is a lightweight vinyl sign that is imprinted with custom or computer generated lettering, graphics, or photographs advertising products or displaying organizational messages in close proximity to passerby.

Advantages of Display Banners

The common location to find banner displays is at trade shows and conventions, but they are equally at home in numerous locations, showcasing a variety of events and upcoming dates. The display is retractable, usually using a rewind mechanism that pulls the banner back into its individual roller inside of a cassette cartridge. This type of display is very quick to set up. Simply roll up the banner and raise the telescoping aluminum pole. When you are finished, the banner retracts into the base, which has panels that flip up for access. The banner is protected from damage whenever it is stored. The entire package fits neatly into the base, including banner and support pole, and a carrying case is normally included as well.

There are many options when it comes to roll up displays and banner display stands, including stands made out of recyclable bamboo. However, the most common for its strength to weight ratio is anodized aluminum. This type of framework provides excellent support when extended to a locked out height, will not rust, and is inexpensive to manufacture. The base is typically aluminum as well, and is kept from tipping by the addition of feet that flip out for stabilization. Vinyl roller banners can be switched out in seconds.

Anywhere You Need it

Retractable banner displays make it easy to take your advertising on the road. They weigh less than twenty pounds for very large dual banner stand displays, and a single banner in a shoulder bag weighs an average of five to six pounds. As mentioned, trade shows display the largest concentration of roll up banners in one place, and this is a great location to show off their effectiveness. With pedestrian traffic everywhere, a vibrant banner display that rivets attention away from everything else is a valuable asset. Displays can be enhanced with spot and flood lighting as well, which make it easier to spot trade show banner displays from far away.

The smart choice for a retractable banner display that will be attracting passing traffic at a trade show is a double-sided roller banner display. This allows the business to use two roller banner messages at the same time, or the same one on both sides. To accomplish the dual display, the base holds two cassette cartridges containing the banners, and they each operate independently. This also makes sense if one banner needs to be changed, but you do not want to stop advertising altogether.

Another popular use of a banner display system at trade shows is to create an eye-catching background adjacent to or behind the table or booth. A richly colored display system can add extra layers of interest to potential customers, making them linger longer. The same benefits businesses take advantage of with banner displays at trade shows can be transferred to a retail store front, restaurant, hotel, museum, and many others. The idea is to attract attention and gain interest, and to have an immediate effect on sales, the banner stand display promises a great return.

Display stands set outside of a bar or restaurant are a part of the scenery. They blend in with the background as just another business advertising its products. Yet, in the consumer’s subconscious mind, they never fail to react to the advertisement on some level. Psychologists say that the most powerful advertising is subconscious, which speaks volumes for the effectiveness of banner display stands.

Not all displays are commonplace however. Events lasting only a couple of days or one night only must be advertised differently than the entertainment lineup at a lounge for a whole season. This is where stunning graphics and life-sized photos come in. These displays do not and can not fade into the scenery, but must jolt the onlooker into stopping and paying attention.

To achieve a superbly rendered image on a vinyl banner, a printer will use a high resolution digital image printed at as much as 1200 dpi. This process makes amazing renditions of the original photograph or artwork, and brings the banner stand display to life. When the advertising will cover a broad territory and cost could become an issue, the silk screening process can be used. Producing fine quality images from artwork or photographs, silk screening is nonetheless a more reasonably priced printing option, and a wise choice when the number of banners needed is in the hundreds or more.

A banner display is the logical choice for mobile advertising, and is an investment that pays for itself time and time again.


The Right Choice – The Retractable Banner Stand

Posted by on Sunday, 14 February, 2010

The option to attract attention to a message wherever and whenever it is needed is what the retractable banner stand is created for.  Whether it is a business trade show, a job fair or college information day, or even a sports event, this portable advertising unit replaces the display easel for good.  An original retractable banner display can be custom made to advertise any message or visual image, and are available as single, double or wall type displays of several display banners lined up to create a single image.  Retractable banners are most often found in sizes from 24″ to 96 inches.  Small enough to fit next to a trade show booth or large enough to be seen in an auditorium.

Best Places to Display

No matter what the occasion, retractable banner signs fit in.  They are a perfect fit for trade shows and point-of-sale locations, but are equally at home at any event, shopping mall, school, or church function.  The banner stands retractable display is so much more practical than carrying an easel that it is the preferred choice for fixed visual messages in a corporate boardroom or sales presentation.

Choose a banner that catches traffic from both directions, such as in a shopping mall.  For a restaurant advertising catering services, or an ongoing special event, a single sided retractable banner display can easily be taken down and stored at the end of the night.  Hotel lobbies can advertise special guests or events as well.  By purchasing additional cartridges, the display can be changed with each new performer or convention in seconds.  Additional banners can be purchased separately for use in the same banner stands.  To really stand out from the crowd, enhance professional presentations and draw attention at sales booths with a motorized retractable banner display, featuring a scrolling banner that is captivating to watch.

Types of Banner Displays and Stands

The choices available today in retractable display banners are virtually limitless.  Some of these include eco-friendly banners made with environmentally safe inks, framed in 100% recyclable aluminum. Poster display banners for table tops, and over-sized banner displays for spanning a distance up to 10 feet or more, are just two other types available.

Retractable banners set up quickly, are usually made of lightweight aluminum, and are self-contained for ease of mobility.  The top quality rolling retractable banner stand has a non-slip base, which keeps it from falling over or sliding around.  To operate, display banners are loaded into cassette cartridges, which are dropped into the base of the stand and held in place by magnets inside.

Both single and double-sided retractable stands are available.  The versatile dual roller display stand houses two roller mechanisms that can be used together or independently of each other, depending on the situation.  Both single and double retractable banner displays have replaceable cartridges.  This handy feature allows for quick changes during a day full of sales presentations, trade shows, or community events.

What Type of Banner to Buy

Banner stands adjust to accommodate different sizes of banners, and can be used almost universally with every new advertisement.  Retractable display banners are usually printed with high quality digital printers, computer generated lettering, or a silk screening process.  The process used depends on how many of a particular retractable banner will be needed.  High-resolution digital prints work very well for intricate graphics and artwork.  The artwork is created using a vector-based program, which can then be digitally printed to yield the best representation of the image.  Whereas this works well for a handful of high quality banners, silk-screening is still a more economical choice when a very large number of banners are needed with professional image quality.  Display banners with custom lettering alone can be produced with an automated process of computer generated and cut lettering, a much less expensive option.

Anticipate Future Needs

Retractable banners are likely to be changed frequently.  Whether it is a new product, company policy, or educational program being offered, anticipate the need for additional banners down the road.  Though the future display may still be unknown, additional cassette cartridges can be purchased to facilitate quick changes or multiple users of the banner display stand.  The retractable banner stand is easily the best way to display an organizations ads, messages, and images.  They are affordable enough to facilitate additional advertising that is effective and versatile.

Each retractable stand purchased should include the ability to tighten the tension of the banner with a tension spool.  A loose banner creates the impression that no one is concerned with it, sending the message that what the display banner says is not important.  In addition, be sure to buy a stand with an adjustable telescoping pole, as one height does not fit all.

To get the dazzling effect of a Las Vegas showing, or enhance every detail of graphics or artwork, do not forget the lighting!  Museums and galleries highlight their pieces for better display and this is equally important with retractable banner stands.


Retractable Banner Stands Perfect for Trade Shows

Posted by on Sunday, 14 February, 2010

Retractable banners stands are ideal stands for trade fairs, marketing, branding and for use in airports, lounges, malls, or anywhere that information needs to be displayed. A retractable banner stand is also known as a roll-up banner stand.  Most of the retractable banners roll up from the base of the stand and are attached to a wire or piece of metal that is anchored at the base of the stand.

The ease of use has made them a very popular type of banner stand. They are simple to put together and set up, and just as easy to take down. They also usually come with carry cases, which makes them very easy to travel with.  Most of the stands make switching the banner a very simple procedure. Some even have cartridges that insert into the base of the stand with the banner rolled up inside. You can purchase different cartridges and thus be able to switch the banners on the stands very easily, simply by switching the cartridge.

Most retractable banner displays are considered portable, even though they sometimes are a little weightier than other displays, such as the pole or tension banner stands. Still, the additional weight is negligible, and in most cases does not make them any less portable. Of course, in very large sized retractable banner this additional weight can mean the difference between portability and becoming non-portable. Outdoor retractable banners are also often quite a bit heavier than the ones used indoors, however this is intentional and is to prevent them from being blown over.

They are also well liked because, unlike some other types of banner stands, the banner is protected during transportation as it is actually rolled up and kept inside the base of the stand.  With some other different types of stands, you cannot store the banner along with the stand, and as a result, the banner itself can either get damaged or be misplaced.

They are usually a little more expensive than a similar sized pole banner, mainly due to their winding or roll-up mechanism. Most other banners have a much simpler internal construction.

When it comes to ease of use, they win hands down over most other banner stands. This is why they are an extremely popular choice in certain environments and situations, such as trade shows.  Trade shows are generally very busy places, and demanding time-wise. Therefore, anything that makes more time available, even if it is a small amount of time saved on the setting up and closing down, is definitely worthwhile.  Most retractable banner stands can be put up and taken down in a matter of minutes, especially if you are familiar with how they operate and are assembled.

Many of these types of stands are sold along with custom banners.  Banners are usually made from top quality vinyl, which means that the actual banner itself should be very long-lasting, and resistant to tearing or fading, particularly if they receive good care. You can also purchase the retractable banner display with a single, plain colored cloth banner.  These are great for making up your own specific banners, as you can attach graphic or advertisement or notice that you need to with Velcro. These work well in situations where you have to continually change different notices or advertisements, as it is generally cheaper to do this than to buy many different cartridges and banners.

Typically a banner stand will cost anywhere from $150 to over $300. You can often get very good discounts form online retailers if you order bulk retractable banner signs at one time, with the price break usually kicking in with an order of ten or more stands.  Prices also vary depending on the type of material that the banner itself is made from.

Vinyl is often used for the actual banner, and while most banners made from vinyl are fine they will sometimes curl around the edges, particularly the more use a particular banner gets. The same is true of laminated banners also.  Therefore some retailers are selling banners made from fabric (polyester) instead of vinyl, or are using a combination polyester-vinyl blend and these are much more resilient and do not have the same problems with curling along the edges.

There are also different options to consider when purchasing this type of stand.  One thing that many people find useful is a stand light that clips onto the pole. These are great for attracting more people to look at your banner, and for highlighting certain sections of the banner. Another accessory you may want to consider if you are purchasing a stand with banner, and you are expecting to travel a lot, is a sturdy trade show case to carry the stand in. It will do a much better job of protecting the stand, than the sometimes flimsy case that is sold with the stand.