Posts Tagged Trade Show Booths

From Diners to Trade Shows: Booths

Posted by on Wednesday, 17 February, 2010

Booths are indispensable. The idea of a booth carries a lot of meanings. A booth could connote a booth at a fair or a type of seat at a restaurant. Booths are incredibly popular and they are used in so many different types of industries. They are used from fast food restaurants to family dining type restaurants. Colin Farrell and Forest Whitaker made a movie that pretty much surrounds itself around a phone booth, in fact, that was the title. One person died near the telephone booth and for about 75 minutes, this movie was stuck right near a booth. Jay Leno, when he hosted The Tonight Show, used to have a hilarious segment that took place in a photo booth. There were some funny photo booth effects in this comedy routine as well but nothing to do with a photo booth download.

There are companies that strictly deal in this industry. They have state of the art equipment that will customize your booths so they fit perfectly inside your establishment. Whatever your taste is, a manufacturer will quote you a price and put together the type of upholstery and seating you desire. They even offer large construction templates so you know what you are paying for and what the end result will look like. Bar booths come in all different sizes and shapes, there is not any that are exactly alike.

Car shops use paint booths to paint cars. These spray booths are pretty much air tight so the toxins in the spray do not spread around the environment and the outside air and dust does not tarnish the paint job on the car. Sometimes people try to duplicate this at home to a mixed affect. People try to make their own spray container but unless it is completely sealed and totally clean, the paint job will not look as good as it could. However, it will save you many of hundreds of dollars.

Trade show booths are everywhere. There were these last Saturday at Chase field promoting the Diamondbacks baseball to families. There were about 10 booths spread around the field on the dead grass. Nevertheless, these items are used for all sorts of things. They can be specially made for the user but many are archetypical and of the same lot. So there is not a lot to discuss there but we can dive into the description of some of these items.

One client wanted his item to resemble a clothing boutique. It needs to match or personify the brand name and type of fashion he wanted to sell. Yes, these portable houses made for trade shows can be made to look like anything. To continue, he wanted the colors to be appealing but not too obstreperous so they would not turn away potential clients. This trade show item would be stocked with shelving for racks of lights and small compartments for tiny but necessary accessories.

Another customer wanted his booth to be 8 x 10 feet. Inside this item would be black carpet that runs all over the displays as well. The black carpet would run up alongside the walls and there would lights on top of this trade show item. The large wooden container needs to have a message that alternates so that it is not the same at every event.

Another company wanted a feature display that consisted of water in the booth. A paver display as well which is another reason the trade show item was specified to be built larger.

Another merchant wanted his trade show container to look like a cabin. This log cabin would appear to be in the forest and this was for a large trade show. This was to promote their sportsman theme. They wanted to sell or try to attract customers to their products. Their product would be guns and ammo, fishing gear, hunting equipment, camping materials, outdoor clothing and the like. This trade show wooden container would give that mountain cabin feel. This would certainly appeal to a lot of guys, it may cost extra but it would pay for itself. The old adage is that one must spend money to make money. This seems to the case here. Imagine being at this event and seeing all these normal trade show containers and then all of a sudden, there is a trade show container that resembles a mountain cabin. You may want to go hiking right there. You may want to roast some marshmallows right there on the spot with the sales clerk of that sharp, visionary, witty, and ingenious company. This company would be the vanguard of the trade show. It would not matter where this trade show container was located in the massive exhibition theatre, it would be the spectacle to behold.


How To Set Up Display Booths

Posted by on Sunday, 14 February, 2010

You have your first trade show to attend, and you are excited at the possibilities that are before you. You will most likely meet new customers, make new friends and form new business relationships.  You may even snag that big international sale.  However, many months of planning goes into attending a trade show, and one of the first considerations is negotiating a location and then paying for a display booth.

I have attended trade shows, and I know how important it is for your tradeshow display booth to be set in a good location. Here are some suggestions of good locations for booth displays:

* Corner booths –  Corner booths are great because you get traffic from two aisles at the same time. Double exposure really can be a big help.
* Facing incoming people — If you are fortunate enough to get a booth close to either an entrance to the trade show or an exit, you will enjoy a lot of people dropping by your booth.
* Beside other busy booths — Yes, that is right! People may target your competitors, but chances are if your booth is nearby, they will drop by your booth as they leave.
* Where you do not want to be! — At the very end of the hall, or on the very last aisle, or near a service entrance.

Sometimes there is not a lot you can do about your location, as in some instances you are simply assigned a location without being able to specify exactly where you would like to be. In other situations, you get what you pay for. If you want a top location, then you need to be willing to fork out top bucks for it.

Setting Up the Booth

You will need to set up your trade show display booth well in advance. Depending on the size of the actual trade show and the number of attendees, you will be given one or two days in advance of the opening of the show to set up your booth.  It can be a lot of fun setting up display booths, providing you have done all the needed work and preparation beforehand. One of the most stressful situations you can find yourself in is waiting at the trade show for either your display posters, or new display stands to arrive.  There will invariably be delays in getting things ready for the show, so give yourself plenty of time. Trade shows can be very exciting, but they are also a lot of hard work where you are often on your feet for over twelve hours at a time, sometimes longer. They can be stressful and tiring, so do yourself a favor and prepare well in advance.

The exact layout and design of trade show display booths depends on what is being showcased. Do you have products, or do you provide a service. Chances are, if you sell products you will have shelves and counter-tops displaying samples of your goods. If you are a service company, you may be more likely to have large poster displays, and audio visual presentations. One thing that is often overlooked for first time trade show attendees is having a table and chair set where you can sit down, on site, with respective clients. If someone comes to your booth, interested in what you have to offer, you will want to sit down with him or her right away, then and there.

Many different things can help make your life much easier when it comes to setting up your display. Purchasing a pop up display booth will greatly simplify the whole initial set up time, and you can buy additional accessories that match exactly with the display, which gives your how booth and display a very professional and coordinated touch.  This portable display booth is really a great idea if you are short on people to set up and man the booth too, as it is very simple and easy to put together.

If you want to cut costs, you can also quite often buy used display booths, quite often from the same companies that sell portable booths or who sell booth accessories.  If you shop around, it is possible to find used booths that are still in very good condition.

Generally, when setting up trade show booth displays it is a good idea to have bold, colorful large sized posters set around the back of the display booth. You also need to make sure that you have sufficient smaller display stands and decide if you need a floor display stand. Sometimes it is enough to have shelves, with one rotating display stand on the corner counter for example.  Layout is very important, you want to first have something that will immediately catch someone’s eye, and then lead him or her into your display area. A good way to do this is by using smaller photo displays, or a poster up with interesting text that people stop to read.