New products and services are crucial to the success of a new or established business. Companies often travel to venues around the globe touting innovations in order to garner support for their business ventures. Trade shows and business meetings are a place to display new ideas and entrepreneurs often have only one chance to capture the attention of other industry insiders. For their purposes, trade show display boards are an essential and effective tool for displaying ideas, concepts, and vital information about new or innovative product or service ideas. Without the right display, business people will not be noticed. Not being noticed is the kiss of death in the business world. The product or service your company is showcasing, your level of involvement in the industry and the potential hype or market share that can be achieved or projected as a result of your product or service will all determine the size and depth of information your trade show display will feature. The following article will give business owners an overview of popular manufacturers of display boards for trade shows.
Those new to the trade shows or other showcasing venues may think that a simple display that is 3 feet high and made out of poster board will suffice. These business owners may as well set up shop in the trade show parking lot because they will have better luck being noticed there. Trade shows are for professionals in the industry and your trade show display board needs to be built and branded accordingly. If you are new to this form of marketing and have a good product, service or idea, bigger is always better. Of course, the larger and more elaborate the display the higher the cost with some board displays reaching in excess of one thousand dollars. There is a happy medium however in the three-foot economy tabletop display. The three feet is relatively large even when the board is on the ground but setting it on a table will give you more “big” for your money. These models can be purchased online at sites like www.siegeldisplay.com for around 140 bucks. They feature display fabric on either side of the board, three large display areas separated by folds, black or blue fabric, 24 by 36 inch panel sizes, and a convenient carrying case. There is plenty of room for relevant information about your business as well as room for graphics or pictures.
Stepping it up a notch with versatility and a little more functionality in the way of trade show display boards is the large tabletop display board featured on www.displays2go.com. At around 450 bucks, this board offers choice and variety to today’s fast-paced businessperson. This model also stands 36 inches tall however; it is coated in black fabric made to work with Velcro brand fasteners. The fasteners can be attached to items to be hung on the board and then items can be arranged in any way you want. The benefit here is that you can make last minute changes during a show if something does not seem to be working out or you are catering to different audiences throughout a day. Three panels give ample space for company info and logos and buyers can choose from the Velcro brand line of accessories for their board such as brochure and business card holders that can be attached right to the board.
Step it up a notch and have the biggest board at the show. If you are trying to keep up with multinational conglomerates, or you work for one, www.binding.com has excellent display board solutions. The company features a line of 8-foot portable displays that will tower over your competition. There are a couple of ways to use these particular models. They come manufactured as dry erase boards for live demonstrations of figures or facts leaving open spaces to contain company info or graphics. Change your message to appeal to different audiences quickly and easily. 
These models can also be broken down to for smaller displays for a more involved display. They are ideal for larger companies that need an equally large marketing campaign and for the entrepreneur that has a bonafide good idea, extra marketing cash, and a chance to get noticed using trade show boards. Colors include gray, red, blue, and black and these units retail for a little over 1000 dollars.
It has been said in business that you only have one chance to make a good and lasting impression. The difference between business and real life when it comes to first impressions is that in business, you only have a few seconds to do it in. A few seconds will be more than enough time however with the right display and the right message to convey to potential investors and other industry insiders. Decide what display will be right for you and your business based on the product or service you are offering, the budget you are working with and the venue you are attending.