Posts Tagged vinyl signs banners

Standard types of Vinyl Banners Used for Promotional Purposes

Posted by on Saturday, 3 July, 2010

Banners can be made from a variety of different material; however, banners made from vinyl are usually the strongest and longest lasting. Vinyl is an extremely durable material that will stand up to adverse weather conditions if used outside and that is also waterproof. While not all banners are made from vinyl, most that are made for long-term use are. There are many different types of vinyl banners, however, with each being suited to a specific location or use. When ordering your banner you will be able to specify which custom vinyl banners you are interested in.

The standard vinyl banner is suited for both indoor and outdoor use, as it is weather and water resistant. However, it is more commonly used either indoors or at sheltered outdoor locations mainly because it is not so practical to use outdoors in windy areas. It is possible to cut slots in the vinyl so that the wind can pass through but this detracts from the overall appearance of the banner and as such is usually not the first choice when it comes to outdoor use. Vinyl banner printing is usually digital full color printing, meaning that you are able to custom design exactly what you want to appear on it. You can custom design the logo, image and text that you want printed on it and choose any color you want for the text.

If you want to use your banner in both indoor and outdoor locations, you may be interested in having it made with scrim vinyl. This type of material is well known for being extremely durable and able to withstand all kinds of outdoor weather conditions ranging from heavy rain to bright sunlight. It is also very opaque, again making it ideal to use in sunny outdoor locations as light will not readily pass through and thus the image remains very easy to see.

You can also use banners made with matte vinyl outdoors. While not quite as durable as other types of vinyl, it is great to put up in areas where glare may prevent people from being able to clearly see the image on it. You are also able to see the images and text from wide angles, making it perfect for areas such as outdoor stadiums where there is some protection from harsh weather conditions but where people will be looking at it from all angles.

If you are planning on printing on both sides of the banner, you may need to opt for using blackout vinyl. With this type of material, a middle layer of blackout vinyl is used in-between two layers of regular vinyl. This effectively stops the image from one side showing through onto the other side and is especially useful when it will be erected where there are bright lights shining from one direction, such as in areas where bright floodlights will be used or where sunlight would shine directly down onto it.

Mesh vinyl is a great choice for outdoor vinyl banners as well. This is very similar to the standard type of vinyl with one small, but important difference. Tiny holes are punched into the vinyl so that both wind and light can pass through. Even though there are tiny holes, it does not impair the view of the image on the banner at all. It is very useful for outdoor situations where the banner will not be backed by any solid backing, such as the side of a building. For example, it is often used on open mesh fences. Putting up a regular banner on a fence, where the wind could blow through the fence may result in it actually blowing off and causing danger, depending on the velocity of the wind or it could even cause the fence itself to fall down if the wind was strong enough.

Finally, if you are interested in sticking your banner to a vehicle or onto large display boards you could use adhesive vinyl. This is especially made with adhesive glue on the back so that it can be attached to any smooth surface.

Most of these options are readily available at banner printing depots online. These sites make it very easy for you to make your order online and then upload any graphics or text you want included on the banner. If you need a custom vinyl banner, you can usually specify any particulars. You can also select different options to see which is the most cost effective. That is particularly helpful if you are interested in purchasing cheap vinyl banners as you can choose different options until you come up with something that will both suit your needs and your budget.

Banners are commonly used for promotional purposes, trade fairs and to display information. Thankfully, there is a large range that you can choose from and they are very easy to order and have custom made. Shipping is also usually fairly inexpensive as vinyl banners are fairly lightweight.


All About Banner Signs

Posted by on Sunday, 14 February, 2010

Banners are one of the most effective methods of advertising, and when used efficiently their advertising potential and the financial returns back into a business are tremendous. Banner signs, when properly formatted for optimum viewing, are seen and noticed, and often commented on, far more frequently than other types of signs.

Outdoor banners placed along road sides, or on the sides of buildings, for example will be seen by almost everyone as they drive by.  If you are trying to brand your products or your company, there is no better way to do so than by using banners for advertising. It will increase recognition of your brand, no matter how small your business is.

While the majority of vinyl banner signs are used to advertise outdoors, there are countless other ways they are utilized. The main goal with any signs & banners is to provide advertisers with the best opportunity to reach their target customers and audiences. Banners, because they are so visual, offer one of the best mediums for conveying an idea, an image or to advertise a sporting or social event.

You can see banners in use all over the country.  Signs banners can be seen in sports stadiums, and parking lots. They are used by churches, sports clubs, and schools to advertise upcoming events and other important notices. While not always used outdoors, they are perfect for outside use.

Most PVC vinyl signs banners designs are printed with special UV protective ink that resists fading.  Determining the actual heaviness of the PVC vinyl that needs to be used is dependent first on whether the banner will be hung indoors or outdoors.  Generally indoor banners need only nine or ten ounce vinyl, however outdoor banners can be made from as heavy as twenty-two ounce vinyl.

Signs and banners can be large enough, these days, to cover the entire side of an office building, or they can be small enough to hang in an indoor stadium.  The size of the banner is only limited by the digital printing equipment that is used to print on the banner. Sometimes you will see signs and banners printed in full color, with very realistic artwork and photographs on them.  Needless to say, this style of banner is still very expensive to order and buy, and it may be out of reach for small businesses or individuals to pay for these types of banners. Depending on your budget, you may find that a simple one or two color printing banner would be more doable. Still, one or two color printing can be just as effective and stand out just the same as a more expensive banner.

To get the optimum effect from your banner sign, it is imperative that it is designed properly. Banners are made to have a fast impact and impression on people as they go by.  If you are going to be designing your own banner, or even making a rough sketch of your banner you should consider a few things.

First, decide on the most important message you want to pass on.  That will be your primary message and it will be the largest message, the one that people can see from far away. Next, decide on your secondary message, the one that will explain further or support your primary message. That will be printed in slightly smaller fonts, though it will still be highly readable from a distance. Finally, you will add other text such as your telephone number or contact information, or if it were advertising and event, you would add the location.

Those are the three main things to decide on, before you decide on anything else. Remember, people will be reading your sign from a distance, often while traveling in a vehicle. That means they will be reading your sign for a maximum of three seconds. The message they receive from reading the banner should be:

What you are advertising (primary message)
What deal you are offering  (secondary message)
Contact information

As an example, you may be starting an organic tea business so your sign could potentially read something like this:

OLLI’S ORGANIC TEA
Opening Sale – 20%
Phone: 1145 4444

Once you have decided on the text for your banner, look it over and make sure that it is the message that you want people to see. If it is not quite right, keep working on it until it is. This is the most important thing with your banner–more important than color and font choices.

Next, you should decide on color choices and font. If you are not familiar with these elements of design, you should probably seek some professional help so that your banner is the best it can be.

Remember, business signs and banners are one of the most effective advertising methods you have available to you. Design your sign or banner carefully for optimum results.